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Brunswick Group has signed a $313K one-year pact to provide PR services to Abu Dhabi’s Department of Culture and Tourism.
The work entails “horizon scanning” (e.g., monitoring relevant international and local news related to DCT), strategic planning, crisis and issues management and leadership positioning, according to the agreement.
Brunswick will conduct an ongoing review of the overarching integrated communications strategy for leadership, including the corporate narrative, key messages, themes, content calendar and distribution channels based on business intelligence from DCT.
It will analyze up to six presentations prepared for DCT’s chairman, undersecretary and strategic communications advisor and review a maximum of 24 press releases prepared by the Department.
The firm will check out DCT’s crisis manual, draft recommendations for improvement and provide counsel around issues and crises for the initial 48 hours.
Heather Salmond, who is head of Brunswick Abu Dhabi’s office, leads the DCT effort.
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