New York-based independent agency 5W Public Relations has been named PR agency of record for hair care line It’s A 10 Haircare.

It’s A 10 Haircare

It’s A 10 Haircare manufactures a line of conditioning, styling, restoring, cleansing and finishing products for women and men sold at salons and beauty supply stores around the world. The female-owned professional hair care brand was founded in 2005 by former stylist and salon owner Carolyn Aronson.

5W will execute a PR and social media program to elevate It’s A 10 Haircare’s visibility in professional, consumer and business-focused media and position the brand as an innovator in the beauty marketplace.

Other 5W client includes Bowlmor AMF, Welch’s, Walgreens, goPuff, L'Oréal, KRUPS, Unilever and JetSmarter.