360PR+ has been selected as agency of record for Drizly, an e-commerce shopping platform which lets consumers to search for beer, wine, and spirits from their local retailers and then select one-hour delivery or in-store pickup.  The service is now available in more than 40 cities across the U.S. and Canada.

Drizly

360PR+ is executing an integrated plan using earned media, consumer events and social media strategy, leveraging its adult beverage expertise with clients offering brown spirits, white spirits, cider, beer and other carbonated malt beverages.

"We were impressed by 360PR's deep expertise and passion for our category, its consumer lifestyle insights and critical understanding of the tiered system that underpins adult beverage distribution and sales," said Malcolm Faulds, SVP, marketing, Drizly. "Their strong relationships with media and influencers who matter to adult beverage consumers have already made an impact for us."

360PR+ was founded in 2001 and has offices in Boston, New York, San Francisco and Washington, D.C.  It had net fees of $7.5 million in 2015, according to O’Dwyer’s ranking.

"We have been huge fans and customers of Drizly since its launch and couldn't be happier to join their team, to help accelerate consumers' and adult beverage marketers' awareness and understanding of all that Drizly has to offer," said Rob Bratskeir, executive VP at 360PR+.