spotifyJason Roth, a music and tech PR alum of Apple, Capitol Records and Inside.com, has landed at streaming music service Spotify as communications director for the U.S.

Based in San Francisco, Roth reports to U.S. communications chief Graham James, former VP of corporate communications for AOL who joined Spotify in New York in 2012.

Roth, recently VP/comms. at mobile video app Tout, was senior PR manager at Apple in four years at the tech giant, following stints as senior director of publicity at Capitol Records and dir. of comms. at Inside.com.

Earlier stints included Spin Magazine (PR dir.) and Chicago entertainment PR shop Tom Doody & Associates.

Spotify was launched in Sweden in 2008 and grew a large European following before entering the U.S. in 2011. The company, as well as competitor Pandora and other start-ups, is enmeshed in a public debate over artist royalties, as well as the benefits and drawbacks of streaming music services.