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Media Training Services

    O'Dwyer's database is where communicators shop online for the companies that supply the PR industry with products and services. The following companies offer training to prepare executives and spokespersons so they can maximize each press encounter.

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Blaine Group, Inc., The, 8665 Wilshire Blvd., #301, Beverly Hills, CA 90211. 310/360-1499. Devon Blaine, Pres./CEO.

Cameron Communications Inc., 55 DuBois St., Darien, CT 06820. 203/952-5758. [email protected]; Jim Cameron, Pres.; Amy Fond, Senior Trainer.

Detavernier Strategic Communication, 801 Barton Springs Rd., Austin, TX 78704. [email protected]; Jo Detavernier, Principal.

Feintuch Communications
Feintuch Communications, 11 East 44th St., Suite 1201, New York, NY 10017. 212/808-4900. [email protected]; Henry Feintuch, President.

Feintuch Communications takes a holistic approach to media training engagements. Whether conducted on a project basis or as part of a PR campaign, we work with our clients to understand their key business objectives and media targets in order to help prepare their spokespersons to maximize each press encounter.

Our courses are both delivered in-person, with live video camera exercises as well as online for multi-national organizations with spokespeople spread out across the time zones. We educate our clients to the nuances of working with the media, getting their messages across, bridging techniques and more. Quotations available upon request.

See listing also under Social Media.

Montgomery Strategies Group, The, 2445 M Street NW, Suite 900, Washington, DC 20037. 202/255-0737. [email protected]; Michael W. Robinson, Chairman & CEO.

Newman Group Inc., The
Newman Group Inc., The, 220 E. 63rd St., New York, NY 10065. 212/838-8371. [email protected]; Richard Newman, Pres.

The Newman Group is the premier provider of virtual executive media training, business presentation coaching, and crisis communication facilitation in the United States. Over the last 40 years, C-level executives, officials in public office, best-selling authors, sports and entertainment celebrities, and business people from almost every industry have benefited from The Newman Group’s personalized, dynamic, and challenging media interview and business presentation training.

Building Business Communication Skills, Professionally
The Newman Group, founded by presentation expert Joyce Newman, is based in New York City. Our team of professional communication coaches regularly trains clients around the globe, from Hong Kong to Los Angeles and from Amsterdam to Dallas.

Novitas Communications, 1732 Wazee St., #201, Denver, CO 80202. 720/379-5740. [email protected]; Michelle Lyng.

Press Record Communications
Press Record Communications, 301 E. 73rd St., New York, NY 10021. 212/879-2871. [email protected]; Justin Goldstein.

Press Record Communications has over a decade of experience booking and managing logistics for earned broadcast media outreach to television, radio and podcast outlets, including via satellite and radio media tours. We have helped clients like book authors, public affairs and awareness organizations, politicians, celebrities, and nonprofits to secure television and radio coverage that makes an impact and generates engagement across their owned channels. We do so by understanding broadcast media that they want to target and why. Then, we develop a strategic plan for delivering results, rather than taking a spray and pray approach.

Here’s how we stand out from the competition:

• We only focus on earned media outreach to ensure that we’re developing quality interview opportunities. You will only allocate budget for the work needed to generate media interest, and not to pay for opportunities that you could have coordinated on your own.
• We have actually worked at communications firms, so we understand the need to achieve metrics that move the needle for our clients. We won’t just rely on an outlet’s audience reach and number of opportunities secured to prove our worth.
• Rather than be passed off to a junior-level account executive, you will be working with a senior-level strategist who will serve as your point of contact and conduct media outreach.
• We will not be afraid to pick up the phone and talk to our contacts to generate media interest.

Additional Services Include:

• Podcast production
• B-Roll development
• Audio News Release distribution
• Broadcast media training

See listing also under Digital Media Tours, Media Tours/Roadshows, Radio, Satellite Media Tours.

Scudder Training & Consulting, Ken
Scudder Training & Consulting, Ken. 917/226-1681. [email protected];

Ken Scudder

Ken Scudder

For over 25 years, Ken has provided media training, presentation training, crisis communications training and consulting, and writing and editing to business leaders, celebrities, and politicians. Ken has prepared clients for interviews with publications from The New York Times to local newspapers, speeches before groups as large as 2,000 and as small as one, and appearances on 60 Minutes, The Daily Show, CNBC, MSNBC, CNN, NPR, 20/20, podcasts, and satellite radio. “Ensuring the message they take away is what you meant to say.”