Lynn Fox is managing director, tech media and engagement at WCG, a W2O Group Company.
Stories by Lynn Fox
| • | The Disruptor: How Big Data Makes PR More Human(Data) Mon., Nov. 23, 2015
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Lynn Fox is managing director, tech media and engagement at WCG, a W2O Group Company.
| • | The Disruptor: How Big Data Makes PR More Human(Data) Mon., Nov. 23, 2015
|
It seems counterintuitive to turn to data to find human connection, but the evidence is abundant. It’s because of data that your smartphone and your apps are able to understand and anticipate your needs before you articulate them—and they are just getting smarter.