Lou Rena Hammond is Founder and Chairman of Lou Hammond Group.
Stories by Lou Rena Hammond
| • | Engaging Destination Partners in Uncertain Times(Travel PR) Wed., Jul. 8, 2020
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Developing targeted programs encourages destination partners’ involvement and participation.| • | Creating Lifelong Brand Ambassadors in the Travel Market(Travel PR) Thu., Jul. 18, 2019
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With today’s travelers relying more on self-discovery than traditional channels, PR pros must shift their marketing strategy to stay ahead.| • | A Look at the ‘New South’(Travel PR) Mon., Jun. 11, 2018 Affordability and a high quality of life have brought jobs, opportunity and prosperity to the U.S. South. But as a new economic powerhouse emerges, the region continues to retain the charm, traditions and culture that have always defined the Southern experience. |
| • | An Integrated Approach to Travel PR(Travel PR) Fri., Jul. 7, 2017
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Forging a connected path in a new, complex marketing world. (1 reader comment)| • | Travel Influencers: A New Frontier(Travel PR) Mon., Jul. 18, 2016
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Embracing travel influencers and understanding the nuanced ways in which they use social media will expose your destination to previously untapped markets.