Diego Campal is regional director of public affairs at JeffreyGroup, the largest agency exclusively focused on servicing multinational companies and brands in Latin America, providing a full range of marketing, corporate communications and public affairs services with a full-time staff of more than 250 employees in seven wholly-owned offices and a network of local agency partners across the region. Among the firm’s current clients are Airbus, American Airlines, Bayer, Facebook, GE, Marriott, PepsiCo, Salesforce, Samsung, and Sony. www.jeffreygroup.com

Stories by Diego Campal

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What Communications Can Bring to the Fight Against Coronavirus (PR Commentary) Fri., Mar. 20, 2020 A situation such as coronavirus requires combining crisis communication, which addresses threats to the operation of an organization, and risk communication,which must target employees, clients and other contacts, many of whom are necessary to avoid the complete paralysis of a company. (1 reader comment)