Digital, social and video communications firm D S Simon Media has unveiled a new social video streaming service.
The New York-based firm’s Social Media LIVE service is designed to increase clients' campaign reach by offering live, broadcast-quality multi-channel social streaming content of live events, branded content and social press conferences.
D S Simon Media CEO Doug Simon told O’Dwyer’s that live video streaming is one of the fastest growing marketing channels out there, and the reach of live video streaming is quickly proving a valuable service to business.
Branded live-streaming is increasingly integrated into YouTube and organizations’ Twitter strategies, and Facebook users now view Facebook Live video three times more than pre-recorded video, two years after that service was launched. Live video now receives triple the engagement of pre-recorded video, according to research by Forrester.
“Organizations and agencies are working so hard to create these influencer relationships but haven’t been able to maximize their value due to technology limitations,” Simon said. “Social Media solves this by allowing you to engage with multiple influencers at once but also reach their audiences simultaneously. There’s a multiplier effect.”
Simon will be inducted as PRSA-NY president next year.