PR & Marketing Communications News

Last Updated: Fri., Oct. 23, 2020 @ 5:56 pm

Category: PR ServicesReturn to Latest News

Preparing CEOs for Home TV Interviews

Wed, Apr. 15, 2020

By Doug Simon

Douglas SimonTips for how company leaders can look and sound their best while conducting interviews from home environments during the COVID-19 pandemic.

e-PR Media Platform to Launch this Spring

Fri, Feb. 28, 2020

By Jen Katsov

Yury MoshaCEO Yury Mosha, who is launching a new project called e-PR, discusses the ins-and-outs of the platform, and his insight on the future of PR.

McKinsey Pro Holen Moves to Miles Group/TMG

Thu, Nov. 21, 2019

By Steve Barnes

Endre HolanEndre Holen, who led management consultant McKinsey's global technology, media & telecom practice, signs with Miles Group/TMG as managing director.

Cision Posts 4.7% Q3 Growth

Fri, Nov. 8, 2019

By Kevin McCauley

Kevin AkeroydCision registered a 4.7 percent spurt in Q3 revenues to $185.7M and a $2.4M profit compared to a year ago $6.2M loss as the PR/marketing software company prepares to revert to private ownership.

The Daily Buzz on Digital Growth Trajectory

Tue, Nov. 13, 2018

By Marnie Williams

Marnie WilliamsThe Daily Buzz™ is one of the fastest growing digital destinations for the culturally obsessed – young adults who love celebrities, entertainment news, lifestyle news, and brand integrations.

Pairing Audio News Releases with Radio Media Tours

Thu, Sep. 20, 2018

By Jeremy Juhasz

Jeremy JuhaszMarketers and PR executives debating a radio outreach strategy can drive campaign coverage and results by combining the power of an Audio News Release with a Radio Media Tour.

Cision Calls Spratto COO

Fri, Aug. 10, 2018

By Jon Gingerich

Gregg SprattoCision has named Autodesk veteran Gregg Sprattol chief operating officer.

300M Satellite Media Tour Impressions? Really?

Wed, Jun. 20, 2018

By Kevin Foley

Kevin FoleyPR people should know that there are no “guarantees” with it comes to earned media. Why do some communications pros believe it’s even possible to deliver millions of impressions for a routine PR story? (5 reader comments)

News of Firms

Mon, Jun. 18, 2018

By Steve Barnes

RelevanceRelevance International launches digital media unit... Cision adds Social Influencer Discovery module... Wachsman unveils blockchain strategy/advisory unit.

Bolt PR, ideaMachine Meet on O'Dwyer's

Tue, May 22, 2018

By Caroline Callaway

Caroline CallawayFor years, O’Dwyer’s has played a role in establishing meaningful connections between brands and PR agencies to help expand their messaging and offerings.

In Search of the Perfect Television Show

Tue, Apr. 10, 2018

By Kevin Foley

Kevin FoleyHow the acquisition of a nationally-syndicated news program that focuses on integrated client messaging is a win for PR agencies.

Donít Forget Radio!

Thu, Apr. 5, 2018

By Wendy Meyeroff

Wendy J. MeyeroffDespite common misconceptions, radio is still roaring in the 21st Century. (1 reader comment)

The Secret to Successful Food Videos

Tue, Mar. 13, 2018

By Joan Auritt

Joan AurittWhen planning a video shoot involving food, whether it’s for a web video or satellite media tour or an appearance on-set of a show, some ingredients are essential.

Television in Reach for Small PR Agencies

Mon, Mar. 12, 2018

By Kevin Foley

Kevin FoleyBoutique and small public relations agencies are flourishing, but how do you answer the client when he or she asks when the network news cameras will be showing up? (2 reader comments)

Cision Acquires CEDROM

Wed, Dec. 20, 2017

By Jon Gingerich

CisionCision has acquired Montréal-based news aggregator CEDROM-SNi Inc.