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When executed properly, PSAs have unique staying power and register with the viewer on a much different level than mere ads trying to sell something, explained 4media group chief client officer Laura Pair at the Mid-Atlantic MarCom Summit Oct. 9 in Washington, D.C.
Demystifying wire services, online only options & content syndication.
Join Shauna Nuckles of Advocation and Tony Cheevers of Researchscape as they discuss the potential of productized PR services during an O'Dwyer's recorded webinar. Discover insider strategies and real-world examples of productized service offerings.
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If you’re a company that offers the products and services that busy PR pros need, The O’Dwyer’s 2023 PR Buyer’s Guide offers a quick and easy way to grow your customer base. Deadline extended to Mon., Nov. 28 |
SaaS platforms now allow businesses to effectively manage and execute their own PR campaigns, putting pressure on agencies to demonstrate the value of the “traditional” PR model.
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Developing a well-designed TV campaign involves asking three important questions.
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How a "Covid silver lining" can show the way to more effective, cost-efficient video communications.
Marketing software giant Cision has entered into a $450M agreement to acquire Brighton, UK-based digital consumer intelligence company Brandwatch.
UK-based 4media group has acquired Bethesda, MD-based broadcast media relations firm News Generation.
Tips for how company leaders can look and sound their best while conducting interviews from home environments during the COVID-19 pandemic.
E-PR Online is disrupting the traditional PR industry with its transparent and innovative PR services.
Endre Holen, who led management consultant McKinsey's global technology, media & telecom practice, signs with Miles Group/TMG as managing director.
Cision registered a 4.7 percent spurt in Q3 revenues to $185.7M and a $2.4M profit compared to a year ago $6.2M loss as the PR/marketing software company prepares to revert to private ownership.
PRSA-NY is combining baseball and a chance to network and socialize with industry peers at a July 18 summer social at Yankee Stadium... North 6th Agency launches Outcome Relations to sync up PR services... Mention unveils Publish to allows users to post directly from social media channels.
How promotional photography can raise the profile of any educational or destination travel program.
Seven steps PR agencies can take to achieve a successful and pain-free broadcast campaign.
Supplementing your satellite media tour with an audio news release to ensure your message reaches the masses.
The Daily Buzz™ is one of the fastest growing digital destinations for the culturally obsessed – young adults who love celebrities, entertainment news, lifestyle news, and brand integrations.
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