The Inside News of PR & Marketing Communications

Last Updated: Mon., Nov. 19, 2018 @ 9:00 am

Category: PR ServicesReturn to Latest News

The Daily Buzz on Digital Growth Trajectory

Tue, Nov. 13, 2018

By Marnie Williams

Marnie WilliamsThe Daily Buzz™ is one of the fastest growing digital destinations for the culturally obsessed – young adults who love celebrities, entertainment news, lifestyle news, and brand integrations.

Pairing Audio News Releases with Radio Media Tours

Thu, Sep. 20, 2018

By Jeremy Juhasz

Jeremy JuhaszMarketers and PR executives debating a radio outreach strategy can drive campaign coverage and results by combining the power of an Audio News Release with a Radio Media Tour.

Cision Calls Spratto COO

Fri, Aug. 10, 2018

By Jon Gingerich

Gregg SprattoCision has named Autodesk veteran Gregg Sprattol chief operating officer.

300M Satellite Media Tour Impressions? Really?

Wed, Jun. 20, 2018

By Kevin Foley

Kevin FoleyPR people should know that there are no “guarantees” with it comes to earned media. Why do some communications pros believe it’s even possible to deliver millions of impressions for a routine PR story? (5 reader comments)

News of Firms

Mon, Jun. 18, 2018

By Steve Barnes

RelevanceRelevance International launches digital media unit... Cision adds Social Influencer Discovery module... Wachsman unveils blockchain strategy/advisory unit.

Bolt PR, ideaMachine Meet on O'Dwyer's

Tue, May 22, 2018

By Caroline Callaway

Caroline CallawayFor years, O’Dwyer’s has played a role in establishing meaningful connections between brands and PR agencies to help expand their messaging and offerings.

In Search of the Perfect Television Show

Tue, Apr. 10, 2018

By Kevin Foley

Kevin FoleyHow the acquisition of a nationally-syndicated news program that focuses on integrated client messaging is a win for PR agencies.

Donít Forget Radio!

Thu, Apr. 5, 2018

By Wendy Meyeroff

Wendy J. MeyeroffDespite common misconceptions, radio is still roaring in the 21st Century. (1 reader comment)

The Secret to Successful Food Videos

Tue, Mar. 13, 2018

By Joan Auritt

Joan AurittWhen planning a video shoot involving food, whether it’s for a web video or satellite media tour or an appearance on-set of a show, some ingredients are essential.

Television in Reach for Small PR Agencies

Mon, Mar. 12, 2018

By Kevin Foley

Kevin FoleyBoutique and small public relations agencies are flourishing, but how do you answer the client when he or she asks when the network news cameras will be showing up? (2 reader comments)

Cision Acquires CEDROM

Wed, Dec. 20, 2017

By Jon Gingerich

CisionCision has acquired Montréal-based news aggregator CEDROM-SNi Inc.

25 Years of Connecting the Dots

Thu, Dec. 7, 2017

By Joan Auritt

Joan AurittThe one constant throughout all of the seismic shifts in technology and news entities is story. And it’s the stories we tell that will see us through the next technological upheaval.

Auritt Hits 25-Year Mark

Wed, Nov. 29, 2017

By John O'Dwyer

Joan AurittJoan Auritt's broadcast and digital PR production company has produced over 6,00 media tours, PSA's, videos and webcasts since its founding in 1992.

Ex-Atomic PR Chief Moves into HR Consulting

Mon, Nov. 27, 2017

By Kevin McCauley

Andy GetseyHuman resources consulting firm Employera's mission is to help companies become great at attracting, selecting and keeping the right people.

Synaptic Leverages SMT Content for Social Media

Tue, May 16, 2017

By John O'Dwyer

Synaptic Digital SMT Content Extension OfferingSynaptic Digital’s new offering captures content during a SMT and “reimagines” it for social media outreach such as Facebook videos, Pinterest posts and Instagram stories.

Cision Nabs Exec Talent

Thu, Apr. 20, 2017

By Editorial Staff

Michael Piispanen & Pat GalvinFormer Nasdaq VP of corporate solutions, Michael Piispanen, and former VP of general business at InsideSales.com, Pat Galvin, have jumped to Cision as chief operations officer and chief revenue officer respectively.