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Marketers and PR executives debating a radio outreach strategy can drive campaign coverage and results by combining the power of an Audio News Release with a Radio Media Tour.
Cision has named Autodesk veteran Gregg Sprattol chief operating officer.
Cision has acquired the technical assets of Berlin-based image intelligence company ShareIQ.
PR people should know that there are no “guarantees” with it comes to earned media. Why do some communications pros believe it’s even possible to deliver millions of impressions for a routine PR story? (5 reader comments)
Relevance International launches digital media unit... Cision adds Social Influencer Discovery module... Wachsman unveils blockchain strategy/advisory unit.
A media monitoring and measurement company has introduced the first news monitoring service designed to identify fake news content. (1 reader comment)
For years, O’Dwyer’s has played a role in establishing meaningful connections between brands and PR agencies to help expand their messaging and offerings.
How the acquisition of a nationally-syndicated news program that focuses on integrated client messaging is a win for PR agencies.
Despite common misconceptions, radio is still roaring in the 21st Century. (1 reader comment)
When planning a video shoot involving food, whether it’s for a web video or satellite media tour or an appearance on-set of a show, some ingredients are essential.
Boutique and small public relations agencies are flourishing, but how do you answer the client when he or she asks when the network news cameras will be showing up? (2 reader comments)
D S Simon Media has unveiled a new social video streaming service titled Social Media LIVE.
Cision has acquired Montréal-based news aggregator CEDROM-SNi Inc.
The one constant throughout all of the seismic shifts in technology and news entities is story. And it’s the stories we tell that will see us through the next technological upheaval.
Joan Auritt's broadcast and digital PR production company has produced over 6,00 media tours, PSA's, videos and webcasts since its founding in 1992.
Human resources consulting firm Employera's mission is to help companies become great at attracting, selecting and keeping the right people.
More than a dozen reasons why you should hire a professional media monitoring and measurement service as opposed to using your in-house PR staff. (1 reader comment)
North American Precis Syndicate, which since January 1958 has distributed ready-to-use copy to newspapers, is preparing a major celebration of its anniversary next year.
How prepared are you for an on-camera interview?
Synaptic Digital’s new offering captures content during a SMT and “reimagines” it for social media outreach such as Facebook videos, Pinterest posts and Instagram stories.
Former Nasdaq VP of corporate solutions, Michael Piispanen, and former VP of general business at InsideSales.com, Pat Galvin, have jumped to Cision as chief operations officer and chief revenue officer respectively.
Crosby Marketing Communications has acquired Butler Films, 20-year-old production company led by David Butler, as part of creation of new multimedia division.
If you don’t expect to watch a movie without first seeing the trailer, why expect your customers to make buying decisions without experiencing your trailer? (1 reader comment)
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