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| Kevin Akeroyd |
Cision registered a 4.7 percent spurt in Q3 revenues to $185.7M and a $2.4M profit compared to a year ago $6.2M loss as the PR/marketing software company prepares to revert to private ownership.
Platinum Equity on Oct. 22 announced a $2.7B cash acquisition of Cision, which is expected to close during the first-quarter of next year, subject to shareholder approval.
The go-shop provision of the agreement expires Nov. 12.
Cision CEO Kevin Akeroyd reported a 3.3 percent uptick to $562M in nine-month revenues and a $6.2M profit vs. a $13.2M 2018 loss.
Cision is going private with $95M in cash/cash equivalents and $1.2B long-term debt.
When executed properly, PSAs have unique staying power and register with the viewer on a much different level than mere ads trying to sell something, explained 4media group chief client officer Laura Pair at the Mid-Atlantic MarCom Summit Oct. 9 in Washington, D.C.
Demystifying wire services, online only options & content syndication.
Join Shauna Nuckles of Advocation and Tony Cheevers of Researchscape as they discuss the potential of productized PR services during an O'Dwyer's recorded webinar. Discover insider strategies and real-world examples of productized service offerings.
SaaS platforms now allow businesses to effectively manage and execute their own PR campaigns, putting pressure on agencies to demonstrate the value of the “traditional” PR model.
