PRSA-NY is combining baseball and a chance to network and socialize with industry peers at a July 18 summer social at Yankee Stadium. The event starts at 5 p.m. with a buffet at the MasterCard Batter’s Eye Deck, and then moves to the stands in time to catch the game’s first pitch at 7 p.m. The price, including the game and buffet, is $75, and the rate for groups of six is $420. A portion of the proceeds will go to the PRSA-NY programming fund. Online registration is open until July 17. For more information, click here.
North 6th Agency has introduced Outcome Relations, a service which gives clients the opportunity to sync up the PR services they are offered with the specific business outcomes that are most important to them. Clients can choose from more than 20 types of outcomes across six categories: revenue outcomes, recruiting outcomes, competitive outcomes, M&A outcomes, capital raise outcomes and enterprise value outcomes. The agency then develops a custom Outcome Dashboard that lets clients target specific personas, align on KPIs and track the performance of their campaigns in real-time against the chosen outcomes. “For generations, public relations has served as an appendage to the overall marketing mix, but was never held accountable for driving bottom-line outcomes,” said Al DIuido, who has come on at N6A as president and chief revenue officer. DiGuido says that the new service “changes this narrative by addressing ROI challenges with PR for businesses at all stages of growth.”
Social media listening and web monitoring platform Mention has introduced Publish, a feature that will let users schedule and publish posts directly from their social channels. Publish leverages social and web monitoring insights already available in the platform—such as sentiment, trending topics, demographics and geo-location—to help users create more informed content decisions, before they post on social media. It provides such capabilities as creating editorial calendars, uploading images and videos to posts and previewing posts. “This was a natural direction for our product,” said Mention head of product Cyril Codron. “Mention wanted to ensure our product evolves with the industry and the workflow of companies’ marketing and communications teams.” Founded in 2012, Mention serves more than 750,000 users in over 125 countries, with over 4,000 enterprise clients.