The account win comes after a competitive national search.
PBH is a consumer education foundation whose mission is to increase Americans’ daily consumption of more fruits and vegetables. Founded in 1991, the nonprofit collaborates with the industry and the public health community and is a member and co-chair of the National Fruit & Vegetable Alliance, which consists of government agencies, non-profits and private organizations working to improve public health nationwide through the improved access to fruits and vegetables in all forms.
Padilla and FoodMinds will lead PBH’s communication program. The work will include brand position, stakeholder and consumer research, digital ecosystem strategy and activation, industry outreach and consumer influencer engagement.
The agency’s work will be conducted through Padilla and FoodMinds’ Chicago, Minneapolis, New York, Richmond, San Francisco and Washington D.C. offices.