PRSA-NY is getting help from Ketchum for a clothing drive meant to contribute to the empowerment of women in the workforce. Tied in with the celebration of Women's History Month in March, the drive benefits the international not-for-profit organization Dress For Success. DFS helps women achieve economic and personal independence through a network of support, career development tools and professional attire.
On April 4, O’Dwyer’s had the opportunity to donate to the clothing drive and see some of its benefits, as the accumulation of donations was being sorted and prepared for distribution. We also had the opportunity to witness the dedication and partnership being exhibited by the team at work.
(L to R) Jane Landers (O'Dwyer's), Sharon Fenster (pres., PRSA-NY), Emily Simmons (VP, Ketchum), Cessie Cerrato, (sr. dir., PR, Palace Resorts)
PRSA-NY president Sharon Fenster and Cessie Cerrato, senior director of public relations for Palace Resorts, helped to coordinate the effort, along with Ketchum VP Emily Simmons. Simmons noted the importance of the DFS mission, as well as the need "to get involved because it is everything we stand for.” Cerrato is a former winner of the PRSA-NY 15 Under 35 award, which recognizes hard work and leadership in communications.
“The driving force behind the program was PRSA-NY’s diversity and inclusion initiative and the desire to give back to a community of women in need—most especially during Women's History Month," Fenster said. "Throughout the year, PRSA-NY will be looking outward to the community to see how we can support our words of equal opportunity with action.”
According to Fenster, the drive was a "success and something we would do again. We’ve been looking for a community endeavor that we could do on an ongoing basis.” PRSA members and those who attended the events showed a lot of interest and were the main participants in the drive.
April is National Volunteer Month. Dress for Success is a volunteer-driven organization, depending on the support of community members who give their time to help provide the organization's services and programs. Visit Dress For Success for more information on how to support the process and join their global efforts. There are more than 160 DFS sites across 30 countries.