BP is sticking with WPP in the aftermath of the “extraction” of CEO/founder Martin Sorrell from the helm of the ad/PR combine.
The British energy giant launched a high-profile competitive review mid-2017 and today announced that WPP is the preferred partner for its corporate, fuels and Castrol oil business globally.
WPP’s Team Energy includes advertising, PR, marketing communications, research and branding talent from Ogilvy, Grey, Mindshare, Essence, VML, SocialLabs and Landor.
A flexible media model is a new wrinkle in the relationship as EnergyMedia, will match buying power with e-commerce, programmatic and search expertise.
Geoff Morrell, BP’s group head of communications & external affairs, noted that the energy giant has enjoyed a highly successful and exceptional partnership with WPP. “As we enter the third decade of our relationship, we have agreed on a completely new way of working to enable easy access to the best talent and ideas that WPP has to offer,” said Morrell in a statement.
WPP COO Andrew Scott said his firm is delighted to begin a new chapter in its relationship with BP.