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BP is sticking with WPP in the aftermath of the “extraction” of CEO/founder Martin Sorrell from the helm of the ad/PR combine.
The British energy giant launched a high-profile competitive review mid-2017 and today announced that WPP is the preferred partner for its corporate, fuels and Castrol oil business globally.
WPP’s Team Energy includes advertising, PR, marketing communications, research and branding talent from Ogilvy, Grey, Mindshare, Essence, VML, SocialLabs and Landor.
A flexible media model is a new wrinkle in the relationship as EnergyMedia, will match buying power with e-commerce, programmatic and search expertise.
Geoff Morrell, BP’s group head of communications & external affairs, noted that the energy giant has enjoyed a highly successful and exceptional partnership with WPP. “As we enter the third decade of our relationship, we have agreed on a completely new way of working to enable easy access to the best talent and ideas that WPP has to offer,” said Morrell in a statement.
WPP COO Andrew Scott said his firm is delighted to begin a new chapter in its relationship with BP.
Gagnier Communications has hired Frontera Energy's Brent Anderson as managing director in Calgary, which is the capital of Canada’s energy sector.
Ogilvy Government Relations has signed on with St. Louis-based Peabody Energy, which is America’s top coal producer.
Steven Soper, a six-year veteran at ExxonMobil who ran its US state government relations practice, has joined FTI Consulting in Dallas.
Rachel Ryan, deputy head of corporate communications at Masdar, the Abu Dhabi Future Energy Company, is joining FTI Consulting in March.
Sarah Venuto, director of external affairs at the Federal Energy Regulatory Commission, will join Cornerstone Government Affairs on Feb. 1, 2023.
