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Mark PennThe Stagwell Group has taken a majority stake in Ink, the London-based travel media and marketing company.
The firm creates digital, video, print and experiential content for clients such as American Airlines, Qatar Airways, United Airlines, Virgin Atlantic, Norwegian Air, Singapore Airlines and Etihad Airways.
Ink joint CEOs Michael Keating and Simon Leslie will continue to oversee the firm, which has offices in New York, Miami, Sao Paulo, Singapore and Abu Dhabi.
Ink teams with travel companies to help them connect in a meaningful way with passengers at crucial moments in their journey, said Stagwell CEO Mark Penn.
"Travel numbers around the world are growing year on year and they are very valuable and receptive consumers – a perfect audience for any marketing plan today," added the former advisor to Bill & Hillary Clinton, Microsoft chief strategy officer and Burson-Marsteller CEO.
Ink is the 18th investment made by Stagwell during the past three years.
That roster includes Finn Partners, SKDKnickerbocker, The Harris Poll, PMX Agency, TargetedVictory, National Research Group and ReputationDefender
Stagwell registered an eight percent rise in Q1 revenues to $670M and a $1.3M net loss compared to a $1.4M profit last year.
WPP reported a 5.5 percent decline in Q1 PR revenues to $292M as its BCW and Hill & Knowlton units suffered the loss of Pfizer assignments, and cutbacks in client spending due to the economic uncertainty.
Interpublic CEO Philippe Krakowsky said the firm is off to a “solid start to the year” as its flat $2.2B net revenues are in line with 2024 financial targets.
Why financial planning always plays a crucial role in every PR firm’s success.
Omnicom CEO John Wren reports Q1 revenues jumped 5.4 percent to $3.6M, powered by a solid 7.0 percent rise in its advertising & media segment.
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