Mark PennMark Penn

The Stagwell Group has taken a majority stake in Ink, the London-based travel media and marketing company.

The firm creates digital, video, print and experiential content for clients such as American Airlines, Qatar Airways, United Airlines, Virgin Atlantic, Norwegian Air, Singapore Airlines and Etihad Airways.

Ink joint CEOs Michael Keating and Simon Leslie will continue to oversee the firm, which has offices in New York, Miami, Sao Paulo, Singapore and Abu Dhabi.

Ink teams with travel companies to help them connect in a meaningful way with passengers at crucial moments in their journey, said Stagwell CEO Mark Penn.

"Travel numbers around the world are growing year on year and they are very valuable and receptive consumers – a perfect audience for any marketing plan today," added the former advisor to Bill & Hillary Clinton, Microsoft chief strategy officer and Burson-Marsteller CEO.

Ink is the 18th investment made by Stagwell during the past three years.

That roster includes Finn Partners, SKDKnickerbocker, The Harris Poll, PMX Agency, TargetedVictory, National Research Group and ReputationDefender