Gwiinavere Johnston
Gwinavere Johnston

Gwinavere Johnston, who founded her Denver PR firm in 1975, died Nov. 1 by taking advantage of Colorado’s medical-aid-in-dying law after struggling with her diagnosis of progressive supranuclear palsy, according to her family-written obituary.

The Wyoming native launched the Johnson Group, which evolved into JohnstonWells with blue-chip clients such as US West, Coors, Qwest and Wells Fargo.

The Denver Post (Nov. 6) called Johnston a “trailblazer,” who made a name for herself in the business world after moving to The Centennial State.

The obit remembers Johnston a bit more colorfully: “In her beginnings, she was a renegade in a male-dominated industry, which earned her endearing nicknames too inappropriate to print.”

She served as president of IPREX North America, president of PRSA Counselor’s Academy, head of PRSA/Colorado and a long-time Silver Anvil judge.

A celebration of Johnston’s life is slated for Nov. 9 at 2 p.m. at Quebec Place at Fairmount Cemetery at 430 S. Quebec St. in Denver. A reception will follow.

The family asks for donatations in Johnston’s name should be sent to Mile High United Way at or the University of Wyoming at