Jose Antonio Llorente
José Antonio Llorente

José Antonio Llorente, founding partner and executive chairman of Spain’s LLYC, died from cancer on Jan. 1. He was 63.

Prior to launching LLYC, Llorente served as CEO of Burson-Marsteller’s Spain office. He began his career at Agencia Efe and and in the PR department of CEOE.

“All of us who have had the immense fortune to know him, work with him, and learn with him will always be grateful for his generosity, audacity, and brilliance, but above all, for his kindness,” Alejandro Romero, LLYC CEO, said in a statement.“ A teacher, a mentor, and a great friend have left us. We are committed to making his immense legacy even greater.”

The US is LLYC’s third biggest market, behind Spain and Mexico. The shop has offices in Miami, Washington, New York and San Diego.