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| José Antonio Llorente |
José Antonio Llorente, founding partner and executive chairman of Spain’s LLYC, died from cancer on Jan. 1. He was 63.
Prior to launching LLYC, Llorente served as CEO of Burson-Marsteller’s Spain office. He began his career at Agencia Efe and and in the PR department of CEOE.
“All of us who have had the immense fortune to know him, work with him, and learn with him will always be grateful for his generosity, audacity, and brilliance, but above all, for his kindness,” Alejandro Romero, LLYC CEO, said in a statement.“ A teacher, a mentor, and a great friend have left us. We are committed to making his immense legacy even greater.”
The US is LLYC’s third biggest market, behind Spain and Mexico. The shop has offices in Miami, Washington, New York and San Diego.
Hugh Braithwaite, founder of Braithwaite Communications in Philadelphia, died Feb. 28. He was 63.
Alfred Horowitz, who was a PR counselor, educator, businessman and philanthropist, died February 14 of natural causes. He was 93.
Ginger Reeder, the former VP-corporate communications at Neiman Marcus, died Jan. 9. She was 64.
Bob Dorf, who founded his own firm and then ran Dorf & Stanton with Alex Stanton, died Dec. 2. He was 74.
Mark Weiner, research guru and a leader in PR measurement, died on Dec. 10. He was 68.
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