Mark Weiner
Mark Weiner

Mark Weiner, research guru and a leader in PR measurement, died on Dec. 10. He was 68.

Weiner was generous with his time and served as a mentor to many in the PR industry. He was a frequent speaker at PRSA, IABC, Arthur Page and Conference Board events.

Early in his career, he wrote a monthly research column for O’Dwyer’s Magazine.

Weiner founded Medialink Research and then went on to helm Delahaye Medialink, and then exited for Ketchum’s global research director post.

Weiner also was CEO of PRIME Research, and chief insights officer of both Cision and Cognito Insights.

He is the author of "PR Technology, Data and Insights," and "Unleashing the Power of PR."

The Institute for Public Relations awarded Weiner its Jack Felton Medal for Lifetime Achievement in 2018 for his contributions to PR reseach and evaluation.

A public memorial service for Weiner is slated for January.