Mike Fernandez, most recently CEO of Burson-Marsteller prior to its merger with Cohn & Wolfe, has joined Llorente & Cuenta as CEO of its US operations.
Since exiting as press secretary for South Carolina Senator Fritz Hollings in 1987, Fernandez has held top corporate positions at Eastman Kodak (director-communications & PA), US West (VP-PR), CIGNA (senior VP-PA), State Farm Insurance (VP-PA) and Cargill (VP).
At L&C, he will spearhead its expansion in the US and provide communications support for American companies in Latin America.
Fernandez will assume the CEO title from Erich de la Fuente, who will become US chair.
L&C has more than 600 staffers doing PR, communications and reputation management work in Spanish and Portuguese-speaking countries.
Its US outposts are in Miami, New York and DC.