 |
Omnicom is teaming up with Virgin Media in a partnership with #valuable, a campaign working to ensure businesses recognize the value of the one billion people around the world living with a disability.
Omnicom will work to spread the message of disability inclusion in business, as well as helping to start up a global discussion centered around the idea of a world in which everyone is valued equally. Virgin Media will encourage UK business leaders to join its push to create workplaces where disabled people can thrive. Virgin has also joined forces with Scope, an organization with the goal of permanently integrating a million people living with disabilities into the job market by the end of 2020.
“Omnicom is committed to elevating this issue to a priority place on its agenda and remaining an ally of this important movement,” said Janet Riccio, EVP of Omnicom Group and dean of Omnicom University, the company’s management development program.
#valuable is also working with the World Economic Forum, which announced that disability inclusion would be part of the agenda at its annual meeting from Jan. 22-25 in Davos, Switzerland.
 Caroline Casey |
The organization notes that one in seven people—15 percent of the world’s population—live with some form of disability. It also says that the current employment rate for those people is only half that of the general population.
In addition, the economic power of those with disabilities (a disposable annual income of $8 trillion) makes them a market that the business community cannot afford to ignore.
"Disability inclusion is an issue that has been pushed to the sidelines of business for far too long,” said #valuable founder Caroline Casey. “Momentum is now building, and we have reached a tipping point.”
Support for corporate social responsibility initiatives among public relations professionals has declined consistently each year for the past three years, according to the latest USC Global Communications Report.
True purpose-driven marketing isn’t about a one-off campaign. It’s about embedding values into the core of business operations. It's ensuring that marketing reflects genuine actions. It’s thoughtfully executed, authentic storytelling.
Brunswick Group has added Julia Giannini as a partner in its sustainable business practice to advise clients on societal and environmental matters.
Yesterday was yesterday, purpose and social impact has a new role to play in business strategy.
Consumers continue to place a premium on corporate responsibility, but they increasingly want to see that responsibility directed toward issues that affect the bottom line, according to a new study from Mission North
