| Category: CSR - Corp. Social Responsibility | Return to Latest News |
Consumers continue to place a premium on corporate responsibility, but they increasingly want to see that responsibility directed toward issues that affect the bottom line, according to a new study from Mission North
Not all pressing issues require corporate voice! Brand stewards must must ask why and when their brands should engage, or if they need to engage on a particular issue at all.
Dollar General investors voted in support of a shareholder resolution at its May 31 annual meeting for an independent third party audit of “worker safety and well-being.”
Nonprofits and philanthropists have a unique opportunity to take ownership of conversations surrounding pressing social issues.
Apathy has increased among American consumers, yet they still expect brands to communicate with empathy and to engage publicly with key social issues, according to a recent report.
A renewed focus on “the business of the business” means CSR initiatives must be essential in building corporate brand equity—and the bottom line.
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More Americans than ever say they plan to support companies next year that share their values, according to the USC Center for PR’s latest Relevance Report.
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The role of social-issue advocacy has been more responsible for changing business leaders’ approaches to communications than any other factor in the last two years, according to a three-part research study conducted by Padilla.
The risks of corporate activism seem to be on the back burner these days, but here are a few reasons why companies entering that realm need to proceed with caution.
A climate of political divisiveness has PR strategists more focused than ever on the practice of communicating with purpose, according to USC Annenberg Center for Public Relations’ latest Global Communications Report.
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Organizations are increasingly expected to take a stand on social and political issues. Whatever the motivation, the fact remains that brands can make significant and positive contributions to society—as their actions and track record are in alignment.
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Caitrin O’Sullivan, who was director of global communications for corporate social responsibility initiatives at Prudential Financial, has moved to Citibank.
Graham McMillan has moved to FTI Consulting’s strategic communications arm as a senior advisor after a six-year stint at Teneo.
Americans want companies to practice empathy but remain skeptical of brands’ motives when they take a public stance on social or political issues, according to a recent survey.
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The Rockefeller Foundation has hired SKDKnickerbocker for a communications campaign to educate the public about the impact of the expanded Child Tax Credit that was part of president Joe Biden’s American Rescue Plan.
According to a study, consumers’ buying decisions are less influenced by a company’s mission and values and remain primarily driven by the product or service that company provides, suggesting that purpose, for all its perceived importance in marketing today, has its limits.
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Finn Partners has landed US AOR duties for The Body Shop, marketer of sustainable skincare, haircare and make-up products.
Companies are now expected to go beyond social responsibility and into social activism, but a challenge arises surrounding when and how to communicate an organization’s values. (1 comment).
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