| Category: CSR - Corp. Social Responsibility | Return to Latest News |
It's not just the tech sector—when companies in any sector grow rapidly, what happens to their ability to manage, learn from and prevent critical issues from evolving into full-blown crises?
Many brands have scaled back their Pride marketing due to a fear of consumer backlash as well as reputational and financial risk. However, this is far from the end of brands celebrating Pride, and those that continue to do so are showing their true colors.
LLYC has prepared a comprehensive must-read report on the rise of “Rainbow Ghosting” which it defines as the progressive withdrawal of public support for diversity... Success of the US men's World Cup team highlights the benefits of a welcoming immigration policy... Omnicom develops system to help marketers decide which sports fans to connect with.
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Fenton has earned the #1 spot in O'Dwyer's annual ranking of PR firms serving the nonprofit sector, solidifying its position as a top PR firm in one of the industry's most demanding and fast-growing categories. |
The philanthropy sector appears to be losing its position on the moral high ground, according to the Global Risk Advisory Council’s Reputation Risk Index for Q1 2026.
Continuing a trend that began last year, purpose-driven messaging is falling out of favor among communications pros working in our politically polarized environment, with many now also anticipating fewer future corporate investments in DEI, sustainability and other CSR initiatives.
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| On the PR’s Top Pros Talk podcast, Doug Simon, CEO of D S Simon Media, spoke with Melanie Roussell Newman, Chief External Affairs Officer at Planned Parenthood Federation of America and the Planned Parenthood Action Fund about how communications plays a central role in protecting the Planned Parenthood brand while ensuring patients, supporters, and policymakers stay informed and engaged. |
Most Americans believe companies should remain neutral on political and social issues, but new findings suggest that a growing number now think it's appropriate for brands to make political statements and to take a similar stand on racial-justice issues.
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| On the PR’s Top Pros Talk podcast, Doug Simon, CEO of D S Simon Media, spoke with Rachel Henderson Eliff, EVP of Corporate Social Good at Fenton, about how companies can lead with purpose, communicate authentically, and strengthen trust in a challenging environment. |
Support for corporate social responsibility initiatives among public relations professionals has declined consistently each year for the past three years, according to the latest USC Global Communications Report.
True purpose-driven marketing isn’t about a one-off campaign. It’s about embedding values into the core of business operations. It's ensuring that marketing reflects genuine actions. It’s thoughtfully executed, authentic storytelling.
Brunswick Group has added Julia Giannini as a partner in its sustainable business practice to advise clients on societal and environmental matters.
Yesterday was yesterday, purpose and social impact has a new role to play in business strategy.
Consumers continue to place a premium on corporate responsibility, but they increasingly want to see that responsibility directed toward issues that affect the bottom line, according to a new study from Mission North
Not all pressing issues require corporate voice! Brand stewards must must ask why and when their brands should engage, or if they need to engage on a particular issue at all.
Dollar General investors voted in support of a shareholder resolution at its May 31 annual meeting for an independent third party audit of “worker safety and well-being.”
Nonprofits and philanthropists have a unique opportunity to take ownership of conversations surrounding pressing social issues.
Apathy has increased among American consumers, yet they still expect brands to communicate with empathy and to engage publicly with key social issues, according to a recent report.
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