WE Communications has acquired content marketing agency Codeword.

The agency will take the name WE Codeword, and continue to operate as a separate entity, maintaining its own client portfolio and partnering with WE on new business and joint client opportunities.

Codeword partners Mike Barash, Jeff Lind, Michael McKloskey and Kyle Monson will still lead the agency, working in partnership with WE leaders through a joint board headed by WE North America President Kass Sells.

With offices in New York, San Francisco and Salt Lake City, WE Codeword focuses on editorial and content, and is building out services in PR, social media, strategy and analytics.

“This move represents growth and diversification for both of our independent, people-focused, high-performing, financially strong firms,” said Melissa Waggener Zorkin, CEO of WE.