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WPP has forged what it calls a “first-of-a-kind global agency partnership” with China’s TikTok, a short-form mobile video platform.
Widespread disinformation may derail Biden/Harris agenda, according to a coalition of advocacy groups, who see the need for government-wide strategy to repair broken information ecosystem.
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There's a media appetite for positive stories right now, anything to counterbalance the steady stream of bad news from the deadly spread of COVID-19.
Content marketing programs should be guided by a holistic strategy to reinforce the company’s positioning and establish awareness in the marketplace.
Most marketing professionals expect content marketing programs to grow over the next two years, according to a new report.
Content will remain a central priority for PR pros next year, with information overload and communicators’ ability to cut through the noise emerging as major challenges within the industry, according to a recent PAN Communications survey.
According to a recent Stanford study, young Americans’ ability to critically evaluate information they encounter on the Internet can be summed up with one word: “bleak.”
David Hudson, who was associate director for content in the Obama administration, has joined the Motion Picture Assn. as senior director of digital content & social media in its Washington office.
The backlash has begun against the 700,000 podcasts in existence—that's up from 550,000 last year.
The top 12 questions—and answers—people most often ask regarding the ins and outs of publishing op-ed pieces.
Elisabeth Murdoch, daughter of media mogul Rupert Murdoch, is the lead investor in Sister, an entertainment content shop with offices in London and Los Angeles.
Nearly 70 percent of marketers aren’t confident in their content measurement abilities, according to an annual study that analyzed the challenges and trends behind CMO’s content marketing efforts.
A survey that polled business owners on their video marketing plans for 2019 discovered that 21 percent more businesses will participate in video marketing this year compared to 2018.
The Pareto Principle, when coupled with a rigorous process around content creation, can foster optimal collaboration without the usual headaches.
Tom Foremski, the former Financial Times US technology reporter, has teamed with Chris Knight, brand marketing guru, to form Every Media Company, content & editorial strategy shop.
Marina Maher Communications has recruited digital/content pro-Gretchen Ramsey as managing director for brand engagement, a new post.
A growing number of media outlets are imposing paywalls. That strategy could turn out to be the business model media properties need, but it could also destroy them.
Vikki Willimott exits Conde Nast to return to Hill+Knowlton Strategies in the position of global head of content + publishing.
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