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Nearly 70 percent of marketers aren’t confident in their content measurement abilities, according to an annual study that analyzed the challenges and trends behind CMO’s content marketing efforts. (1 reader comment)
A survey that polled business owners on their video marketing plans for 2019 discovered that 21 percent more businesses will participate in video marketing this year compared to 2018.
The Pareto Principle, when coupled with a rigorous process around content creation, can foster optimal collaboration without the usual headaches.
Tom Foremski, the former Financial Times US technology reporter, has teamed with Chris Knight, brand marketing guru, to form Every Media Company, content & editorial strategy shop.
Marina Maher Communications has recruited digital/content pro-Gretchen Ramsey as managing director for brand engagement, a new post.
A growing number of media outlets are imposing paywalls. That strategy could turn out to be the business model media properties need, but it could also destroy them. (1 reader comment)
Vikki Willimott exits Conde Nast to return to Hill+Knowlton Strategies in the position of global head of content + publishing.
WE Communications has acquired content marketing agency Codeword.
Not all content is created equal. A more authentic, open and honest demeanor is what will help brands break through the digital clutter and forge lasting human connections.
Venture capital firms are missing an opportunity to add content to their PR strategy as a means of creating visibility and building the sorts of brands that attract better deal flow.
Edelman has hired business journalist Michael Arndt for executive editor slot on its editorial team.
FF Paris, creative shop, is commemorating the 100th anniversary of Armistice Day (Nov. 11) with the creation of "The Unknown Face," which is a digital synthesis of the thousands of faces of men, women and children from around the globe who died in the horror of WWI.
In a media environment where there are now six PR pros for every journalist, marketers need to create content that separates their company from the competition and leaves viewers wanting more.
Content marketing programs remain a top priority for marketers, but most CMOs exhibit a lack of confidence in measuring the impact of their strategies and struggle determining the ROI associated with their content marketing efforts.
The New York Stock Exchange is acquiring Radiate, a leading producer of short corporate videos featuring lessons from business leaders.
The Digital Advertising Alliance makes bid for self-regulation by unveiling rules promising more transparency as Feds look into regulation of political ads.
Edelman has established a global advisory board comprised of leaders in finance, technology, media, government and business to support the No. 1 independent PR firm's bid to diversify its revenue base.
Finsbury has recruited Chris Gee as managing director to spearhead its integrated digital practice in North America.
Association of National Advertisers has acquired the Word of Mouth Marketing Association to bolster benefits portfolio though addition of WoM webinars, events, conferences and awards programs.
Donald Trump, by far, dominated the PR agenda in 2017 through his masterful strategy of posting a barrage of tweets early each morning to set the day's national news agenda and branding stories that he doesn’t like as "fake news." (2 reader comments)
Lee Weinstein, president of PR Boutiques International and Weinstein PR, has written a book aimed at helping people get more out of their lives by making a plan and staying with it. (1 reader comment)
Racepoint Global has launched a thought leadership practice, titled Viewpoint, which aims to provide clients solutions for some of today’s most pressing business and social issues. (1 reader comment)
PR Icon Harold Burson discusses his memoir at Corporate Communication Interational event in NYC on Dec. 11.
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