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PR & Marketing Communications News

Last Updated: Wed., Mar. 3, 2021 @ 3:53 pm

Category: ContentReturn to Latest News

WPP Forges Tie with TikTok

Mon, Feb. 1, 2021

By Kevin McCauley

TikTokWPP has forged what it calls a “first-of-a-kind global agency partnership” with China’s TikTok, a short-form mobile video platform.

Disinformation May Torpedo Biden Agenda

Wed, Dec. 23, 2020

By Kevin McCauley

Government Accountability ProjectWidespread disinformation may derail Biden/Harris agenda, according to a coalition of advocacy groups, who see the need for government-wide strategy to repair broken information ecosystem.

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PR Can Combat COVID-19 News Fatigue

Wed, May 6, 2020

By Kevin Foley

Kevin FoleyThere's a media appetite for positive stories right now, anything to counterbalance the steady stream of bad news from the deadly spread of COVID-19.

Content Becomes Top Focus for 2020

Fri, Dec. 6, 2019

By Jon Gingerich

PANContent will remain a central priority for PR pros next year, with information overload and communicators’ ability to cut through the noise emerging as major challenges within the industry, according to a recent PAN Communications survey.

MPA Hires Hudson for Digital Content

Mon, Dec. 2, 2019

By Kevin McCauley

David HudsonDavid Hudson, who was associate director for content in the Obama administration, has joined the Motion Picture Assn. as senior director of digital content & social media in its Washington office.

Podcasts: Who Needs 'Em?

Wed, Nov. 27, 2019

By Jane Genova

Jane GenovaThe backlash has begun against the 700,000 podcasts in existence—that's up from 550,000 last year.

Questions Everyone Asks About Op-Eds

Tue, Nov. 19, 2019

By Bob Brody

Bob Brody

The top 12 questions—and answers—people most often ask regarding the ins and outs of publishing op-ed pieces.

Elisabeth Murdoch Launches Content Shop

Tue, Oct. 1, 2019

By Steve Barnes

Elisabeth MurdochElisabeth Murdoch, daughter of media mogul Rupert Murdoch, is the lead investor in Sister, an entertainment content shop with offices in London and Los Angeles.

Marketers Lack Confidence Measuring Content Impact

Wed, Jul. 3, 2019

By Jon Gingerich

Content Fitness ReportNearly 70 percent of marketers aren’t confident in their content measurement abilities, according to an annual study that analyzed the challenges and trends behind CMO’s content marketing efforts.

Businesses to Boost Video Budgets in 2019

Thu, May 16, 2019

By Jon Gingerich

VideoA survey that polled business owners on their video marketing plans for 2019 discovered that 21 percent more businesses will participate in video marketing this year compared to 2018.

Foremski, Knight Launch Every Media Company

Wed, Feb. 20, 2019

By Steve Barnes

Tom ForemskiTom Foremski, the former Financial Times US technology reporter, has teamed with Chris Knight, brand marketing guru, to form Every Media Company, content & editorial strategy shop.

Digital/Content Pro Ramsey Joins MMC

Tue, Feb. 19, 2019

By Kevin McCauley

Gretchen RamseyMarina Maher Communications has recruited digital/content pro-Gretchen Ramsey as managing director for brand engagement, a new post.

Paywalls: The High Stakes

Mon, Jan. 28, 2019

By Jane Genova

Jane GenovaA growing number of media outlets are imposing paywalls. That strategy could turn out to be the business model media properties need, but it could also destroy them.

Content is No Longer King

Thu, Dec. 13, 2018

By Sarah Tourville

Sarah TourvilleNot all content is created equal. A more authentic, open and honest demeanor is what will help brands break through the digital clutter and forge lasting human connections.