Want to Show Up in ChatGPT? Start With Thought Leadership
Wed, Jun. 10, 2026
By Lindsey Bradshaw
The expertise-driven content that earns media coverage is increasingly shaping how AI search engines discover and recommend brands.
| Category: Content | Return to Latest News |
The expertise-driven content that earns media coverage is increasingly shaping how AI search engines discover and recommend brands.
Accenture has acquired Whalar, which had billed itself as the “world’s leading independent creator and social agency,” from Whalar Group.
Philadelphia seeks a firm to provide content and communications services for its recently created Office of Public Safety.
New Hampshire’s North Country Healthcare wants to hire a firm to handle strategic communications and content creation work.
Today’s digital media landscape has reshaped influence and information discovery, which requires PR programs to adapt by changing their approach to perception and brand visibility.
While AI may have made the basics of generating content easier and more efficient, it has also made it more difficult for a brand to stand out from an ever-growing crowd of voices and platforms, according to a report from Public Relations Global Network and Greenough Communications.
The California City of Ojai is looking for a firm to provide communications, PR, public engagement and creative services.
Communicators today face a challenge of ensuring that brands are discoverable in the zero-click digital ecosystem where consumers now find information.
The Edwards Aquifer Authority, which protects the primary water source for San Antonio and surrounding areas, wants to hire a firm to handle media outreach and develop content for its newsletters and other collateral material.
If the work that once built foundational skills—creating content—is automated, where does the next generation of communicators develop judgment about what effective content looks like?
Newsrooms and TV producers are increasingly incorporating AI into their work. Unfortunately, most brands haven’t caught up.
Logan University, a Chesterfield, MO-based private university focused on chiropractic studies and the health sciences, is looking for an agency that can provide public relations and communication services.
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| Doug Simon, CEO of D S Simon Media, and Adeena Fried, Executive Vice President of Health & Wellness at HAVAS Red, discussed how AI search, large language models, and evolving newsroom workflows are changing the value, and the lifecycle, of earned media. |
The DC Lottery is looking for a firm to provide a full-range of advertising and marketing services to support brand awareness and the sale of game tickets.
Younger employees are more likely to receive AI training in the workplace as well as guidance for using AI tools, according to a recent report.
When it comes to AI-generated search responses, many of the sources that produce significant visibility aren’t the traditional “top-tier” outlets PR teams prioritize. Instead, they’re blogs, community forums and smaller publications, highlighting the need for communicators to adapt their media visibility strategies.
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| As AI platforms become a primary destination for information, PR professionals have an exciting opportunity to enhance how visibility is earned, measured, and sustained. In a recent “PR’s Top Pros Talk…” podcast episode, Doug Simon, CEO of D S Simon Media, and Erik Carlson, President and CEO of Notified, explored what this shift means. |
Even though a majority of consumers are turning to social media as their preferred source of breaking news, issues surrounding trust and the quality of social media content remain a concern for many of them.
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