WPP Forges Tie with TikTok
Mon, Feb. 1, 2021
By Kevin McCauley
WPP has forged what it calls a “first-of-a-kind global agency partnership” with China’s TikTok, a short-form mobile video platform.
| Category: Content | Return to Latest News |
WPP has forged what it calls a “first-of-a-kind global agency partnership” with China’s TikTok, a short-form mobile video platform.
Widespread disinformation may derail Biden/Harris agenda, according to a coalition of advocacy groups, who see the need for government-wide strategy to repair broken information ecosystem.
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There's a media appetite for positive stories right now, anything to counterbalance the steady stream of bad news from the deadly spread of COVID-19.
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The backlash has begun against the 700,000 podcasts in existence—that's up from 550,000 last year.
The top 12 questions—and answers—people most often ask regarding the ins and outs of publishing op-ed pieces.
Elisabeth Murdoch, daughter of media mogul Rupert Murdoch, is the lead investor in Sister, an entertainment content shop with offices in London and Los Angeles.
Nearly 70 percent of marketers aren’t confident in their content measurement abilities, according to an annual study that analyzed the challenges and trends behind CMO’s content marketing efforts.
A survey that polled business owners on their video marketing plans for 2019 discovered that 21 percent more businesses will participate in video marketing this year compared to 2018.
The Pareto Principle, when coupled with a rigorous process around content creation, can foster optimal collaboration without the usual headaches.
Tom Foremski, the former Financial Times US technology reporter, has teamed with Chris Knight, brand marketing guru, to form Every Media Company, content & editorial strategy shop.
Marina Maher Communications has recruited digital/content pro-Gretchen Ramsey as managing director for brand engagement, a new post.
A growing number of media outlets are imposing paywalls. That strategy could turn out to be the business model media properties need, but it could also destroy them.
Vikki Willimott exits Conde Nast to return to Hill+Knowlton Strategies in the position of global head of content + publishing.
WE Communications has acquired content marketing agency Codeword.
Not all content is created equal. A more authentic, open and honest demeanor is what will help brands break through the digital clutter and forge lasting human connections.
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