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Content marketing programs should be guided by a holistic strategy to reinforce the company’s positioning and establish awareness in the marketplace. (1 reader comment)
Most marketing professionals expect content marketing programs to grow over the next two years, according to a new report.
Content will remain a central priority for PR pros next year, with information overload and communicators’ ability to cut through the noise emerging as major challenges within the industry, according to a recent PAN Communications survey.
According to a recent Stanford study, young Americans’ ability to critically evaluate information they encounter on the Internet can be summed up with one word: “bleak.” (1 reader comment)
David Hudson, who was associate director for content in the Obama administration, has joined the Motion Picture Assn. as senior director of digital content & social media in its Washington office.
The backlash has begun against the 700,000 podcasts in existence—that's up from 550,000 last year.
The top 12 questions—and answers—people most often ask regarding the ins and outs of publishing op-ed pieces. (1 reader comment)
Elisabeth Murdoch, daughter of media mogul Rupert Murdoch, is the lead investor in Sister, an entertainment content shop with offices in London and Los Angeles. (1 reader comment)
Nearly 70 percent of marketers aren’t confident in their content measurement abilities, according to an annual study that analyzed the challenges and trends behind CMO’s content marketing efforts. (1 reader comment)
A survey that polled business owners on their video marketing plans for 2019 discovered that 21 percent more businesses will participate in video marketing this year compared to 2018.
The Pareto Principle, when coupled with a rigorous process around content creation, can foster optimal collaboration without the usual headaches.
Tom Foremski, the former Financial Times US technology reporter, has teamed with Chris Knight, brand marketing guru, to form Every Media Company, content & editorial strategy shop.
Marina Maher Communications has recruited digital/content pro-Gretchen Ramsey as managing director for brand engagement, a new post.
A growing number of media outlets are imposing paywalls. That strategy could turn out to be the business model media properties need, but it could also destroy them. (1 reader comment)
Vikki Willimott exits Conde Nast to return to Hill+Knowlton Strategies in the position of global head of content + publishing.
WE Communications has acquired content marketing agency Codeword.
Not all content is created equal. A more authentic, open and honest demeanor is what will help brands break through the digital clutter and forge lasting human connections.
Venture capital firms are missing an opportunity to add content to their PR strategy as a means of creating visibility and building the sorts of brands that attract better deal flow.
Edelman has hired business journalist Michael Arndt for executive editor slot on its editorial team.
FF Paris, creative shop, is commemorating the 100th anniversary of Armistice Day (Nov. 11) with the creation of "The Unknown Face," which is a digital synthesis of the thousands of faces of men, women and children from around the globe who died in the horror of WWI.
In a media environment where there are now six PR pros for every journalist, marketers need to create content that separates their company from the competition and leaves viewers wanting more.
Content marketing programs remain a top priority for marketers, but most CMOs exhibit a lack of confidence in measuring the impact of their strategies and struggle determining the ROI associated with their content marketing efforts.
The New York Stock Exchange is acquiring Radiate, a leading producer of short corporate videos featuring lessons from business leaders.
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