PR & Marketing Communications News

Last Updated: Fri., Dec. 13, 2019 @ 5:20 pm

Category: ContentReturn to Latest News

Content Becomes Top Focus for 2020

Fri, Dec. 6, 2019

By Jon Gingerich

PANContent will remain a central priority for PR pros next year, with information overload and communicators’ ability to cut through the noise emerging as major challenges within the industry, according to a recent PAN Communications survey.

Students Canít Tell Difference Between Fake, Real News

Thu, Dec. 5, 2019

By Jon Gingerich

StudyAccording to a recent Stanford study, young Americans’ ability to critically evaluate information they encounter on the Internet can be summed up with one word: “bleak.” (1 reader comment)

MPA Hires Hudson for Digital Content

Mon, Dec. 2, 2019

By Kevin McCauley

David HudsonDavid Hudson, who was associate director for content in the Obama administration, has joined the Motion Picture Assn. as senior director of digital content & social media in its Washington office.

 

Podcasts: Who Needs 'Em?

Wed, Nov. 27, 2019

By Jane Genova

Jane GenovaThe backlash has begun against the 700,000 podcasts in existence—that's up from 550,000 last year. 

Questions Everyone Asks About Op-Eds

Tue, Nov. 19, 2019

By Bob Brody

Bob Brody

The top 12 questions—and answers—people most often ask regarding the ins and outs of publishing op-ed pieces. (1 reader comment)

Elisabeth Murdoch Launches Content Shop

Tue, Oct. 1, 2019

By Steve Barnes

Elisabeth MurdochElisabeth Murdoch, daughter of media mogul Rupert Murdoch, is the lead investor in Sister, an entertainment content shop with offices in London and Los Angeles. (1 reader comment)

Marketers Lack Confidence Measuring Content Impact

Wed, Jul. 3, 2019

By Jon Gingerich

Content Fitness ReportNearly 70 percent of marketers aren’t confident in their content measurement abilities, according to an annual study that analyzed the challenges and trends behind CMO’s content marketing efforts. (1 reader comment)

Businesses to Boost Video Budgets in 2019

Thu, May 16, 2019

By Jon Gingerich

VideoA survey that polled business owners on their video marketing plans for 2019 discovered that 21 percent more businesses will participate in video marketing this year compared to 2018.

Foremski, Knight Launch Every Media Company

Wed, Feb. 20, 2019

By Steve Barnes

Tom ForemskiTom Foremski, the former Financial Times US technology reporter, has teamed with Chris Knight, brand marketing guru, to form Every Media Company, content & editorial strategy shop.

Digital/Content Pro Ramsey Joins MMC

Tue, Feb. 19, 2019

By Kevin McCauley

Gretchen RamseyMarina Maher Communications has recruited digital/content pro-Gretchen Ramsey as managing director for brand engagement, a new post.

Paywalls: The High Stakes

Mon, Jan. 28, 2019

By Jane Genova

Jane GenovaA growing number of media outlets are imposing paywalls. That strategy could turn out to be the business model media properties need, but it could also destroy them. (1 reader comment)

Content is No Longer King

Thu, Dec. 13, 2018

By Sarah Tourville

Sarah TourvilleNot all content is created equal. A more authentic, open and honest demeanor is what will help brands break through the digital clutter and forge lasting human connections.

Why Venture Capital Firms Need Content Marketing

Mon, Dec. 10, 2018

By Todd Barrish

Todd BarrishVenture capital firms are missing an opportunity to add content to their PR strategy as a means of creating visibility and building the sorts of brands that attract better deal flow.

Edelman Taps Biz Journo Arndt

Fri, Dec. 7, 2018

By Steve Barnes

Michael ArndtEdelman has hired business journalist Michael Arndt for executive editor slot on its editorial team.

French Shop Honors All the Fallen of WWI

Fri, Nov. 9, 2018

By Kevin McCauley

Visage InconnuFF Paris, creative shop, is commemorating the 100th anniversary of Armistice Day (Nov. 11) with the creation of "The Unknown Face," which is a digital synthesis of the thousands of faces of men, women and children from around the globe who died in the horror of WWI.

CMOs Lack Confidence Demonstrating Content Marketing ROI

Fri, Jul. 13, 2018

By Jon Gingerich

Content Fitness

Content marketing programs remain a top priority for marketers, but most CMOs exhibit a lack of confidence in measuring the impact of their strategies and struggle determining the ROI associated with their content marketing efforts.

NYSE Makes Big Move in Video Business

Tue, Jun. 5, 2018

By Kevin McCauley

Betty LiuThe New York Stock Exchange is acquiring Radiate, a leading producer of short corporate videos featuring lessons from business leaders.

Digital Group Offers Rules for Political Ads

Tue, May 22, 2018

By Steve Barnes

DAAThe Digital Advertising Alliance makes bid for self-regulation by unveiling rules promising more transparency as Feds look into regulation of political ads. 

Edelman Establishes Global Advisory Group

Wed, May 2, 2018

By Kevin McCauley

Richard EdelmanEdelman has established a global advisory board comprised of leaders in finance, technology, media, government and business to support the No. 1 independent PR firm's bid to diversify its revenue base.