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Content marketing programs remain a top priority for marketers, but most CMOs exhibit a lack of confidence in measuring the impact of their strategies and struggle determining the ROI associated with their content marketing efforts.
The New York Stock Exchange is acquiring Radiate, a leading producer of short corporate videos featuring lessons from business leaders.
The Digital Advertising Alliance makes bid for self-regulation by unveiling rules promising more transparency as Feds look into regulation of political ads.
Edelman has established a global advisory board comprised of leaders in finance, technology, media, government and business to support the No. 1 independent PR firm's bid to diversify its revenue base.
Finsbury has recruited Chris Gee as managing director to spearhead its integrated digital practice in North America.
Association of National Advertisers has acquired the Word of Mouth Marketing Association to bolster benefits portfolio though addition of WoM webinars, events, conferences and awards programs.
Donald Trump, by far, dominated the PR agenda in 2017 through his masterful strategy of posting a barrage of tweets early each morning to set the day's national news agenda and branding stories that he doesn’t like as "fake news." (2 reader comments)
Lee Weinstein, president of PR Boutiques International and Weinstein PR, has written a book aimed at helping people get more out of their lives by making a plan and staying with it. (1 reader comment)
Racepoint Global has launched a thought leadership practice, titled Viewpoint, which aims to provide clients solutions for some of today’s most pressing business and social issues. (1 reader comment)
PR Icon Harold Burson discusses his memoir at Corporate Communication Interational event in NYC on Dec. 11.
Jacqueline Plunkett, who did a five-year stint at Google, has joined DDC Public Affairs as senior VP for digital strategy.
Digital content doesn’t have to suffer simply because best practices tell us it should be short and easily digestible. Long form thought leadership is often the best fit — if you can spare the time. (1 reader comment)
A mob armed with cellphones could be the best ally of a PR campaign, said APCO president Evan Kraus at the Institute of PR’s research symposium held Nov. 29 in New York.
The Publicity Club of New York will host a Nov. 21 luncheon featuring news people who cover the parenting and children’s beats.
College students are clueless when it comes understanding First Amendment protections, according to a survey conducted by the liberal-leaning Brookings Institution. (5 reader comments)
Brian Lesser, North American CEO of WPP's GroupM media buying shop, is joining AT&T to lead a new advertising and analytics unit.
Netflix, which has spent heavily for its own programming, has hired Glover Park Group to build awareness of its original content on Capitol Hill.
Echo chambers crimp creative inspiration, according to research released by Ketchum to generate buzz at the Cannes Lions International Festival of Creativity.
Many firms are discovering that the law of diminishing returns is beginning to apply to their traditional marketing activities. Social media marketing agencies will tell you that it’s time for a new approach: content marketing.
While Americans ages 18-29 are more likely to employ ad blockers than any other age group, a study shows that more members of this demographic also understand the effect this technology has on content creators.
Most online media have left the responsibility of FTC compliance regarding native advertising on the shoulders of brands, according to a new survey of online media professionals. (2 reader comments)
Weber Shandwick has expanded brand-publishing platform Mediaco in a bid to evolve its approach and operating model in today's media environment.
Ruder Finn has unveiled Bloom Tech, a new specialist integrated communications offering that's being billed as one of the PR industry’s first “transmedia" agencies.
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