The Inside News of PR & Marketing Communications

Last Updated: Wed., Aug. 21, 2019 @ 12:01 am

Category: ContentReturn to Latest News

Marketers Lack Confidence Measuring Content Impact

Wed, Jul. 3, 2019

By Jon Gingerich

Content Fitness ReportNearly 70 percent of marketers aren’t confident in their content measurement abilities, according to an annual study that analyzed the challenges and trends behind CMO’s content marketing efforts. (1 reader comment)

Businesses to Boost Video Budgets in 2019

Thu, May 16, 2019

By Jon Gingerich

VideoA survey that polled business owners on their video marketing plans for 2019 discovered that 21 percent more businesses will participate in video marketing this year compared to 2018.

Foremski, Knight Launch Every Media Company

Wed, Feb. 20, 2019

By Steve Barnes

Tom ForemskiTom Foremski, the former Financial Times US technology reporter, has teamed with Chris Knight, brand marketing guru, to form Every Media Company, content & editorial strategy shop.

Digital/Content Pro Ramsey Joins MMC

Tue, Feb. 19, 2019

By Kevin McCauley

Gretchen RamseyMarina Maher Communications has recruited digital/content pro-Gretchen Ramsey as managing director for brand engagement, a new post.

Paywalls: The High Stakes

Mon, Jan. 28, 2019

By Jane Genova

Jane GenovaA growing number of media outlets are imposing paywalls. That strategy could turn out to be the business model media properties need, but it could also destroy them. (1 reader comment)

Content is No Longer King

Thu, Dec. 13, 2018

By Sarah Tourville

Sarah TourvilleNot all content is created equal. A more authentic, open and honest demeanor is what will help brands break through the digital clutter and forge lasting human connections.

Why Venture Capital Firms Need Content Marketing

Mon, Dec. 10, 2018

By Todd Barrish

Todd BarrishVenture capital firms are missing an opportunity to add content to their PR strategy as a means of creating visibility and building the sorts of brands that attract better deal flow.

Edelman Taps Biz Journo Arndt

Fri, Dec. 7, 2018

By Steve Barnes

Michael ArndtEdelman has hired business journalist Michael Arndt for executive editor slot on its editorial team.

French Shop Honors All the Fallen of WWI

Fri, Nov. 9, 2018

By Kevin McCauley

Visage InconnuFF Paris, creative shop, is commemorating the 100th anniversary of Armistice Day (Nov. 11) with the creation of "The Unknown Face," which is a digital synthesis of the thousands of faces of men, women and children from around the globe who died in the horror of WWI.

CMOs Lack Confidence Demonstrating Content Marketing ROI

Fri, Jul. 13, 2018

By Jon Gingerich

Content Fitness

Content marketing programs remain a top priority for marketers, but most CMOs exhibit a lack of confidence in measuring the impact of their strategies and struggle determining the ROI associated with their content marketing efforts.

NYSE Makes Big Move in Video Business

Tue, Jun. 5, 2018

By Kevin McCauley

Betty LiuThe New York Stock Exchange is acquiring Radiate, a leading producer of short corporate videos featuring lessons from business leaders.

Digital Group Offers Rules for Political Ads

Tue, May 22, 2018

By Steve Barnes

DAAThe Digital Advertising Alliance makes bid for self-regulation by unveiling rules promising more transparency as Feds look into regulation of political ads. 

Edelman Establishes Global Advisory Group

Wed, May 2, 2018

By Kevin McCauley

Richard EdelmanEdelman has established a global advisory board comprised of leaders in finance, technology, media, government and business to support the No. 1 independent PR firm's bid to diversify its revenue base.

B-Mís Gee Shifts to Finsbury

Wed, Jan. 10, 2018

By Kevin McCauley

Chris GeeFinsbury has recruited Chris Gee as managing director to spearhead its integrated digital practice in North America.

ANA Acquires Word of Mouth Marketing Assn.

Wed, Jan. 3, 2018

By Steve Barnes

Bob LiodiceAssociation of National Advertisers has acquired the Word of Mouth Marketing Association to bolster benefits portfolio though addition of WoM webinars, events, conferences and awards programs.

Review of 2017

Fri, Dec. 29, 2017

By Kevin McCauley

Trump picDonald Trump, by far, dominated the PR agenda in 2017 through his masterful strategy of posting a barrage of tweets early each morning to set the day's national news agenda and branding stories that he doesn’t like as "fake news." (2 reader comments)

Lee Weinstein Writes Book on Getting Most From Life

Thu, Dec. 7, 2017

By Steve Barnes

Lee WeinsteinLee Weinstein, president of PR Boutiques International and Weinstein PR, has written a book aimed at helping people get more out of their lives by making a plan and staying with it. (1 reader comment)

Racepoint Launches Thought Leadership Practice

Wed, Dec. 6, 2017

By Jon Gingerich

ViewpointRacepoint Global has launched a thought leadership practice, titled Viewpoint, which aims to provide clients solutions for some of today’s most pressing business and social issues. (1 reader comment)

Burson Discusses Memoir

Wed, Dec. 6, 2017

By Steve Barnes

Harold BursonPR Icon Harold Burson discusses his memoir at Corporate Communication Interational event in NYC on Dec. 11.