The Inside News of PR & Marketing Communications

Last Updated: Tue., Aug. 14, 2018 @ 3:35 pm

Category: ContentReturn to Latest News

CMOs Lack Confidence Demonstrating Content Marketing ROI

Fri, Jul. 13, 2018

By Jon Gingerich

Content Fitness

Content marketing programs remain a top priority for marketers, but most CMOs exhibit a lack of confidence in measuring the impact of their strategies and struggle determining the ROI associated with their content marketing efforts.

NYSE Makes Big Move in Video Business

Tue, Jun. 5, 2018

By Kevin McCauley

Betty LiuThe New York Stock Exchange is acquiring Radiate, a leading producer of short corporate videos featuring lessons from business leaders.

Digital Group Offers Rules for Political Ads

Tue, May 22, 2018

By Steve Barnes

DAAThe Digital Advertising Alliance makes bid for self-regulation by unveiling rules promising more transparency as Feds look into regulation of political ads. 

Edelman Establishes Global Advisory Group

Wed, May 2, 2018

By Kevin McCauley

Richard EdelmanEdelman has established a global advisory board comprised of leaders in finance, technology, media, government and business to support the No. 1 independent PR firm's bid to diversify its revenue base.

B-Mís Gee Shifts to Finsbury

Wed, Jan. 10, 2018

By Kevin McCauley

Chris GeeFinsbury has recruited Chris Gee as managing director to spearhead its integrated digital practice in North America.

ANA Acquires Word of Mouth Marketing Assn.

Wed, Jan. 3, 2018

By Steve Barnes

Bob LiodiceAssociation of National Advertisers has acquired the Word of Mouth Marketing Association to bolster benefits portfolio though addition of WoM webinars, events, conferences and awards programs.

Review of 2017

Fri, Dec. 29, 2017

By Kevin McCauley

Trump picDonald Trump, by far, dominated the PR agenda in 2017 through his masterful strategy of posting a barrage of tweets early each morning to set the day's national news agenda and branding stories that he doesn’t like as "fake news." (2 reader comments)

Lee Weinstein Writes Book on Getting Most From Life

Thu, Dec. 7, 2017

By Steve Barnes

Lee WeinsteinLee Weinstein, president of PR Boutiques International and Weinstein PR, has written a book aimed at helping people get more out of their lives by making a plan and staying with it. (1 reader comment)

Racepoint Launches Thought Leadership Practice

Wed, Dec. 6, 2017

By Jon Gingerich

ViewpointRacepoint Global has launched a thought leadership practice, titled Viewpoint, which aims to provide clients solutions for some of today’s most pressing business and social issues. (1 reader comment)

Burson Discusses Memoir

Wed, Dec. 6, 2017

By Steve Barnes

Harold BursonPR Icon Harold Burson discusses his memoir at Corporate Communication Interational event in NYC on Dec. 11.

DDC Plucks Plunkett for Digital Work

Fri, Dec. 1, 2017

By Kevin McCauley

Jacqueline PlunkettJacqueline Plunkett, who did a five-year stint at Google, has joined DDC Public Affairs as senior VP for digital strategy.

Long Form Reigns in the Digital Era

Fri, Dec. 1, 2017

By Ryan McDermott

Ryan McDermottDigital content doesn’t have to suffer simply because best practices tell us it should be short and easily digestible. Long form thought leadership is often the best fit — if you can spare the time. (1 reader comment)

Cellphone-Armed Mob Could Be PR Gold

Thu, Nov. 30, 2017

By Kevin McCauley

Evan KrausA mob armed with cellphones could be the best ally of a PR campaign, said APCO president Evan Kraus at the Institute of PR’s research symposium held Nov. 29 in New York.

College Students Flunk First Amendment

Wed, Sep. 20, 2017

By Kevin McCauley

first amendmentCollege students are clueless when it comes understanding First Amendment protections, according to a survey conducted by the liberal-leaning Brookings Institution. (5 reader comments)

WPP Heavyweight Shifts to AT&T

Fri, Aug. 4, 2017

By Kevin McCauley

Brian LesserBrian Lesser, North American CEO of WPP's GroupM media buying shop, is joining AT&T to lead a new advertising and analytics unit.

Glover Park Nets Netflix

Mon, Jun. 26, 2017

By Kevin McCauley

NetflixNetflix, which has spent heavily for its own programming, has hired Glover Park Group to build awareness of its original content on Capitol Hill.

Echo Chambers Crimp Creativity

Tue, Jun. 20, 2017

By Kevin McCauley

Creative Echo ChamberEcho chambers crimp creative inspiration, according to research released by Ketchum to generate buzz at the Cannes Lions International Festival of Creativity.

Understanding Content Marketing

Wed, May 31, 2017

By Leslie Licano

Leslie LicanoMany firms are discovering that the law of diminishing returns is beginning to apply to their traditional marketing activities. Social media marketing agencies will tell you that it’s time for a new approach: content marketing.

Weber Shandwick Expands Mediaco

Thu, Apr. 7, 2016

By Jon Gingerich

Vivian SchillerWeber Shandwick has expanded brand-publishing platform Mediaco in a bid to evolve its approach and operating model in today's media environment.

Ruder Finn Rolls Out Bloom Tech

Mon, Mar. 28, 2016

By Jon Gingerich

BloomRuder Finn has unveiled Bloom Tech, a new specialist integrated communications offering that's being billed as one of the PR industry’s first “transmedia" agencies.