WPP Forges Tie with TikTok
Mon, Feb. 1, 2021
By Kevin McCauley
WPP has forged what it calls a “first-of-a-kind global agency partnership” with China’s TikTok, a short-form mobile video platform.
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WPP has forged what it calls a “first-of-a-kind global agency partnership” with China’s TikTok, a short-form mobile video platform.
Widespread disinformation may derail Biden/Harris agenda, according to a coalition of advocacy groups, who see the need for government-wide strategy to repair broken information ecosystem.
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There's a media appetite for positive stories right now, anything to counterbalance the steady stream of bad news from the deadly spread of COVID-19.
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Vikki Willimott exits Conde Nast to return to Hill+Knowlton Strategies in the position of global head of content + publishing.
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