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Latest PR firm news, commentary & professional development.

Last Updated: Fri., Mar. 13, 2026 @ 5:00 pm

Category: ContentReturn to Latest News

Navigating the New Food and Beverage Consumer

Thu, Mar. 12, 2026

By Michelle Amoroso

Michelle AmorosoHow public relations, paid media and GEO can work together to help brands establish credibility and meet consumers in an AI-driven media landscape.

Maple Shade (NJ) Seeks Marketing Help

Wed, Mar. 11, 2026

By Kevin McCauley

Maple ShadeMaple Shade Township, which is located in South Jersey's Burlington County, is seeking proposals and resumes for a marketing and social media consultant to work on an as-needed basis.

AI Causing Information ‘Credibility Fatigue’

Tue, Mar. 10, 2026

By Jon Gingerich

PANBlast’s “Trust Shortcuts and AI Credibility Fatigue Survey” polled 1,000 U.S. adults in January. Research was conducted by Dynata. PANBlast is a division of PR agency PAN.Thanks to artificial intelligence, nearly half of Americans said they no longer trust the information they encounter online. As a result, according to a survey, brands are increasingly becoming de facto sources of truth verification.

PR Firm News: Ruder Finn Launches rf.Voices

Mon, Mar. 9, 2026

By Steve Barnes

RFvoicesRuder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.

PA's Lehigh Valley Touts Healthcare Jobs

Fri, Mar. 6, 2026

By Kevin McCauley

The Workforce Board of Lehigh Valley seeks a firm to run a campaign to highlight the healthcare career opportunities that are available in the two-county region of eastern Pennsylvania.The Workforce Board of Lehigh Valley seeks a firm to run a campaign to highlight the healthcare career opportunities that are available in the two-county region of eastern Pennsylvania.

Why Content Remains King

Fri, Jan. 10, 2025

By Ken Kerrigan

Ken KerriganA shrinking media landscape presents challenges for public relations professionals working to get their clients’ stories out there. Thankfully, the PR industry excels at creating and sharing ideas through engaging content.

Embracing Local Stories Makes Your Brand Stand Out

Fri, Aug. 23, 2024

By John O'Dwyer

O'Dwyer's/DS Simon Video Interview Series: Tiffany Rafii, CEO, UpSpring

In a conversation with Doug Simon, CEO of D S Simon Media, Mikey Sadowski, Vice President of Global Communications at Intrepid Travel, and Amy Skelding, Managing Partner of the UK Travel Practice at FINN Partners, discuss the critical role of purpose-driven content, the power of local storytelling, and how PR is essential in crafting and promoting authentic brand narratives.

Graphic Artists Need to Design for Their Audiences

Wed, Feb. 7, 2024

By Rene A. Henry

Rene HenryA look at today's magazines, newspapers and the graphics on television and consumer products raises the question of whether or not designers know their intended audience.

It's Time for Content Marketers to Get Creative

Wed, Jan. 17, 2024

By Judith Ingleton-Beer

Judith Ingleton-BeerPR and marketing departments are in the hot seat, as forecasts show that growth in advertising spend stalled in 2023 in the wake of cost-of-living increases and continued economic uncertainty.

WPP Forges Tie with TikTok

Mon, Feb. 1, 2021

By Kevin McCauley

TikTokWPP has forged what it calls a “first-of-a-kind global agency partnership” with China’s TikTok, a short-form mobile video platform.

Disinformation May Torpedo Biden Agenda

Wed, Dec. 23, 2020

By Kevin McCauley

Government Accountability ProjectWidespread disinformation may derail Biden/Harris agenda, according to a coalition of advocacy groups, who see the need for government-wide strategy to repair broken information ecosystem.

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PR Can Combat COVID-19 News Fatigue

Wed, May 6, 2020

By Kevin Foley

Kevin FoleyThere's a media appetite for positive stories right now, anything to counterbalance the steady stream of bad news from the deadly spread of COVID-19.

Content Becomes Top Focus for 2020

Fri, Dec. 6, 2019

By Jon Gingerich

PANContent will remain a central priority for PR pros next year, with information overload and communicators’ ability to cut through the noise emerging as major challenges within the industry, according to a recent PAN Communications survey.