 Vikki Willimott |
Vikki Willimott is returning to Hill+Knowlton Strategies in the position of global head of content + publishing. She had earlier been at the agency as UK chief content strategist.
Willimott comes to her new post from Condé Nast, where she served as director of brand partnerships. She led the company’s brand-owned offer, which leveraged its editorial expertise to create content for clients’ own channels. Previously, she was head of social at TMW Limited.
Prior to working in communications, Willimott was news editor for Econsultancy and editor of new media age’s Reputation Online. She has also written for Communicate Magazine, The Guardian and Marketing Week.
“Vikki will deliver work that can travel across markets, empowered by a shared approach, enabled by technology,” said H+K Global President Richard Millar.
A shrinking media landscape presents challenges for public relations professionals working to get their clients’ stories out there. Thankfully, the PR industry excels at creating and sharing ideas through engaging content.
A look at today's magazines, newspapers and the graphics on television and consumer products raises the question of whether or not designers know their intended audience.
PR and marketing departments are in the hot seat, as forecasts show that growth in advertising spend stalled in 2023 in the wake of cost-of-living increases and continued economic uncertainty.
WPP has forged what it calls a “first-of-a-kind global agency partnership” with China’s TikTok, a short-form mobile video platform.
