 John Clarke |
Esports solutions provider Gfinity has appointed John Clarke as global brand and marcomms officer. Clarke joins Gfinity from Heineken, where he served as head of global communications. He was also senior commercial director at Lagunitas Brewing Company, a 100% owned subsidiary of Heineken. His previous positions include vice president, international communications at American Express and managing director at Burson-Marsteller. “John's focus on the consumer and ability to share stories in a compelling way will drive Gfinity forward,” said Gfinity executive chairman Garry Cook. Gfinity has partnerships with EA SPORTS, F1 Esports Series, Halo World Championship and the Forza Racing Championship.
 Alex Howe |
Cannabis company Harvest Health & Recreation has named Alex Howe head of corporate communications. Howe was previously president at Powerplant Global Strategies, a strategic partnerships, communications and investor relations firm focused on the legal cannabis industry, which he co-founded in 2016. He has also served as an account director at fama PR and a vice president at Global Strategy Group. At GSG, he worked with such clients as Google, Formula 1, UFC, Nestlé Waters, Time Warner and the New York Road Runners. In his new post, Howe will be responsible for managing and directing the company’s internal and external communications and strategy, reporting to Harvest Chief Marketing Officer Kevin George.
 Jeanine Krattiger |
Investment bank Carl Marks Advisors has promoted Jeanine Krattiger from marketing director to managing director. Krattiger has been with CMA since 2002, overseeing areas that include media relations, branding, website development, sponsorships, and internal and external communications. As managing director, she leads the firm’s strategic marketing and business development initiatives including events, brand awareness, content marketing, and digital and internal communications. CMA managing partner Duff Meyercord said that Krattiger’s “business and marketing acumen has been a driving force behind our ability to educate the market and reach new audiences.”
Narrative Strategies brings on Christina Cameron and Jessica Stallone as senior directors... CI&T, a global technology transformation specialist, appoints Sarah Painter as SVP, marketing for EMEA... Avenue Z promotes Annie Zeigler to associate director, based in the firm’s Los Angeles office.
Jeff Reczek, who most recently served as director of CDC Washington at the Center for Disease Control and Prevention, is coming on board as a partner at bipartisan health care firm TDY @ FGS Global.
Accenture promotes Rachel Frey to CCO, a newly created role at the company... AMD, a multinational semiconductor company, recruits Salesforce president and CMO Ariel Kelman to serve as its SVP and CMO... L.C. Williams & Associates, which is celebrating 40 years in business, brings Maria Balice back to the firm as EVP to lead its corporate affairs work.
Elevate Communications appoints Scott Bernstein, who has led marketing for the World Wrestling Federation, Hard Rock Cafe and National Amusements, as partner and chief strategy officer... Matter Communications brings on Angela Bonnici as VP, growth and head of the agency’s Boston office... Crosby Marketing Communications promotes Kelsi Fink to associate VP, PR and Laura Flury to associate VP, digital marketing.
Dezenhall Resources brings Sam Jefferies back to the firm as an SVP. Jefferies rejoins Dezenhall, where he had been a VP, from Starbucks, most recently serving as group manager, issues and crisis communications... The International Bottled Water Association appoints Matt Herrick as president and CEO, effective March 15... Stretch PR, which works with clients in the insurance and professional services industries, promotes Alana Anselmi to group account director.
