Veteran journalist Barbara Pinto has been named practice leader, executive communications at W2O.
Pinto joins the agency from FleishmanHillard, where she was senior vice president, focusing on strategic message development, presentation coaching, reputation management, crisis communications and media/communications coaching for C-suite executives at global brands.
She previously spent over a decade at ABC News, regularly contributing reports to “World News Tonight,” “Good Morning America,” “Nightline,” BBC, YahooNews, ABC Radio and other ABC News-affiliated broadcasts and platforms. Prior to ABC News, Pinto was a correspondent for CNBC and served as a news anchor at MSNBC and CNBC.
She will work closely with W2O group practice leader, executive communications Mike Huckman and group director, executive communications Patrick Ryan to strengthen the firm’s executive communications offering, which provides counsel to C-suite clients and senior-level managers on corporate and media strategy, reputation management, presentation and media coaching, and crisis and issues planning and management.
“Barbara has demonstrated the ability to guide leaders through significant change by capturing and conveying stories that breakthrough to generate interest and engagement,” said Jennifer Gottlieb, President, W2O.