Annabel Cellini, who spent 15 years at educational publishing giant Pearson, has joined American Student Assistance in Boston as chief strategy officer.
She exited Pearson as senior VP-strategy & marketing for North America, handling strategy, research, content, creative and digital functions supporting the K-12, higher education and professional markets.
ASA is a 60-year-old nonprofit that works with students to help them understand educational and career options, along with the available loans and financial assistance packages.
As CSO, Cellini will work with ASA CEO Jean Eddy to execute a plan to empower students in grades 6-12 to find and pursue their educational goals.
ASA, according to Eddy, wants to reach students “at a much earlier point in their education journey.”