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| Catherine deHaan |
TransMedia Group has named Catherine deHaan executive vice president of PR, marketing and video production. deHaan currently runs her own digital media company, Mermaid Media, Inc., with which TransMedia will be partnering. Her previous positions include PR director, project manager and producer at Havas Worldwide Advertising in New York and project manager, producer and video editor at 2C Media Creative. She has worked with brands including Novartis, Amgen, L’Oreal, Godiva. Condé Nast and ABC News. TransMedia Group president Adrienne Mazzone said that deHaan’s “media contact and high-level experience developing strategies and implementing them for brands will be of great value to our growing roster of clients worldwide.”
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| Kirti Naik |
Prometheum, a blockchain financial platform, has hired Kirti Naik as chief marketing officer. Prior to joining Prometheum, Naik was global head of brand & marketing insights at Russell Investments. She was previously global head of brand & advertising at OppenheimerFunds (now Invesco) for seven years, and served as vice president, marketing strategy at Citibank. In her new position, Naik will work to further Prometheum’s efforts to securitize blockchain tokens and educate investors on the opportunities accessible in the blockchain world. “Kirti has a track record of bringing major companies to the forefront through successful marketing efforts, especially in the financial sector,” said Prometheum co-CEO Aaron Kaplan.
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| Laura Horsley |
The Public Affairs Council, the largest international association for public affairs professionals, has promoted Laura Horsley to senior director of marketing and communications, Kristin Brackemyre to director of PAC and government relations, and Nick DeSarno to director of digital and policy communications. Before joining the Council in 2016, Horsley was vice president of communications and marketing for the American Society of Interior Designers. Brackemyre came to the Council in 2017 from the Consumer Technology Association, where she was senior manager, PAC and political affairs. Nick DeSarno managed grassroots advocacy at the American Dental Association before joining the Council in 2015.
ROKK Solutions has named Amy Fox chief corporate communications officer to oversee its new corporate affairs unit.
Orchestra adds Andrew Bates and Kristen Orthman to its advisory practice. Both of them worked in the Biden administration... DeepIntent, a healthcare demand-side platform, appoints Ian Colley as CMO... Fanatics Commerce, a direct-to-consumer platform within sports apparel and fan gear company Fanatics, names Jamie Gersch CMO... Cboe Global Markets, a global markets operator and pioneer in equity derivatives, hires Julie Bauer as SVP, head of government relations.
August brings on Andrew Jarrell as a managing director in its New York office. Jarrell comes to the agency from Group Gordon, where he most recently served as chief strategy officer... PSD, which produces activewear and underwear worn by and made for professional athletes, hires Dan Harbison as SVP of marketing and Monica Lin as VP of brand marketing... UKG, an AI platform that combines HR, pay and workforce management, names Vitor De Souza chief communications officer. 
Dezenhall Resources brings on Jessica DeLoach as VP. DeLoach was previously deputy director of public and media relations at the Southern Poverty Law Center... Crowe Media hires Alissa Kasawdish as senior integrated PR manager. Kasawdish was previously an account supervisor at J/PR... Benefitbay, a SaaS platform that lets users make their own benefit decisions, names Lindsey Unterberger as VP of marketing.
Catherine Sullivan, global chief communications officer at Burson, has exited the WPP unit after a 12-year run.
