 |
| Lou Laste |
Atlanta’s Brandware Group has recruited Lou Laste, a PR veteran of Cox Automotive and Verizon Communications, as CEO effective Sept. 9.
He’ll be in charge of strategy development, operations, talent, and business development of the PR, digital and marketing communications shop.
As senior director of PR at Atlanta-based Cox, Laste handled corporate, brand, reputation, thought leadership and crisis communications.
During a 10-year stint at Verizon in Basking Ridge, NJ, and Dallas, he rose to the director of communications and PR position.
Most recently, Laste was running Your Story Communications.
Elke Martin, co-founder of Brandware, said Laste’s “track record of building high-impact, multi-channel campaigns that are grounded in brand truth aligns perfectly with Brandware’s agency vision for creating client success.”
Independent shop Brandware also has staffers in Charleston, Huntsville and Los Angeles.
Brandware has conducted PR work for several leading firms, such as Ashton Woods, Ferrari, Mizuno, Husqvarna, Porsche, and Tire Rack. It was also furnished marketing research services to several organizations, including 3M, Genentech, Mohawk, Mercedes-Benz, and Starbucks.
Breakwater Strategy, a strategic insights and communications consultancy, brings on former CNN justice correspondent Jessica Schneider as a VP... Stratacomm, a DC-based firm, names Darren Scher chief operating and integration officer. Scher comes to the agency from Adfero, where he was most recently managing director... Dreamday hires Veronica Gauthier as SVP of growth... TextNow appoints Bonnie Herche as VP of marketing. Herche joins the company from Crain Communications
DCI Group has hired Will Stevens, who has more than 20 years of
Imre names Fred Hickman EVP, group account lead. Hickman joins Imre from Klick, an agency that works with life sciences companies... Residence, a global network of creative companies, brings on Julian McBride as head of communications, a newly created role... Sherlock Communications, which has offices in Bogotå, Buenos Aires, Mexico City, Rio de Janeiro, Sao Paulo and Santiago, appoints Bianca Boucault, Maria Amelia Costa and Patricia Zylberman as managing directors.
Nick Mammano, who was president/CEO of the New Jersey Sports and Exposition Authority, has rejoined Mercury Public Affairs as a managing director in its Saddle Brook office.
Seven Letter hires Allie Raffa, who was most recently White House correspondent for NBC News, as a senior director... Points of Light, an organization founded by President George H.W. Bush that is dedicated to volunteer service, names Jeff Zanelli as CMO... Frontieras North America, an energy and environmental technology company, appoints Nora Shepard as VP of communications.
