 |
| Scott Beaudoin |
Scott Beaudoin, a veteran of global brand building and purpose-led communications, is named head of Brodeur Partners’ new global social purpose & sustainability practice.
The Boston-based firm expects Beaudoin to help clients by “defining, practicing and documenting their organizations’ most deeply held values.”
CEO Andy Colville said: “In this new era of heightened accountability, clients understand that meaningful action around social purpose and sustainability will make them more relevant to their customers and other key audiences.”
Beaudoin exited Fenton earlier this year where he led its corporate & brand division head and counseled Body Shop, Disney, Gap, Honda and PwC.
Earlier, he was executive managing director at RF|Binder, global practice leader at MSLGroup and VP at Cone.
Beaudoin views "purpose as the new standard of doing business in an increasingly socially conscious world."
Consumers continue to place a premium on corporate responsibility, but they increasingly want to see that responsibility directed toward issues that affect the bottom line, according to a new study from Mission North
Not all pressing issues require corporate voice! Brand stewards must must ask why and when their brands should engage, or if they need to engage on a particular issue at all.
Dollar General investors voted in support of a shareholder resolution at its May 31 annual meeting for an independent third party audit of “worker safety and well-being.”
Nonprofits and philanthropists have a unique opportunity to take ownership of conversations surrounding pressing social issues.
Have a comment? Send it to 
No comments have been submitted for this story yet.