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| Scott Beaudoin |
Scott Beaudoin, a veteran of global brand building and purpose-led communications, is named head of Brodeur Partners’ new global social purpose & sustainability practice.
The Boston-based firm expects Beaudoin to help clients by “defining, practicing and documenting their organizations’ most deeply held values.”
CEO Andy Colville said: “In this new era of heightened accountability, clients understand that meaningful action around social purpose and sustainability will make them more relevant to their customers and other key audiences.”
Beaudoin exited Fenton earlier this year where he led its corporate & brand division head and counseled Body Shop, Disney, Gap, Honda and PwC.
Earlier, he was executive managing director at RF|Binder, global practice leader at MSLGroup and VP at Cone.
Beaudoin views "purpose as the new standard of doing business in an increasingly socially conscious world."
Most Americans believe companies should remain neutral on political and social issues, but new findings suggest that a growing number now think it's appropriate for brands to make political statements and to take a similar stand on racial-justice issues.
Support for corporate social responsibility initiatives among public relations professionals has declined consistently each year for the past three years, according to the latest USC Global Communications Report.
True purpose-driven marketing isn’t about a one-off campaign. It’s about embedding values into the core of business operations. It's ensuring that marketing reflects genuine actions. It’s thoughtfully executed, authentic storytelling.
Brunswick Group has added Julia Giannini as a partner in its sustainable business practice to advise clients on societal and environmental matters.
