Baretz+Brunelle has promoted managing director John Ford to partner. Ford is head of B+B's Content Lab, overseeing the production of the firm’s content for its law firm and financial services clients. Works he has produced for clients have appeared in publications including the New York Times, Wall Street Journal and Washington Post. Earlier in his career, he served as a litigator at WilmerHale and a law clerk on the U.S. Court of Appeals for the 10th Circuit. The firm has also promoted Molly Doherty and Zinie Sampson to managing director and Leora Goldfarb and Jessica Klein to director.
Los Angeles-based entertainment and lifestyle PR firm Superjuice has named David Schwarz senior vice president, entertainment and Alison Blue vice president, lifestyle. Schwartz, who has been with Superjuice since March 2019, was previously at Viacom, where he led the bi-coastal Communications team for Paramount Network/ Spike TV from 2006-2018. He also served as senior vice president, communications and marketing for Bellator MMA, Viacom’s global sports property. Before joining Viacom, Schwarz managed publicity campaigns for USA Network’s entertainment and sports programming. Blue, who joined the firm in October, previously oversaw media relations for the Arthur M. Blank Family of Businesses, ownership group for Mercedes-Benz Stadium, the Atlanta Falcons, Atlanta United and PGA TOUR Superstore. She has also served as an assistant vice president at Nike Communications. Schwarz is based in New York with Blue in Superjuice’s Atlanta office.
Manifest has added Ambika Makin to its senior management team as account director. The agency has also promoted Annie Griffin to happiness & operations officer. Makin joins Manifest from Sunshine Sachs, where she established and led the firm’s influencer division. In her new post, she will be responsible for leading the strategy and execution of Manifest’s largest global accounts, bolstering its influencer relations offering and building new global processes to further unite its offices in New York, London, Stockholm and Manchester (UK). Griffin previously served as happiness officer in the firm’s London headquarters. She will now be responsible for overseeing the smooth operations of the agency, including resourcing, recruitment, career development, finances and office management.