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| Mariana Costa |
Blue Sky Agency has named Mariana Costa executive creative director. Costa joins Blue Sky from VMLY&R, where she was a group creative director. She previously served as a creative director at DDB, associate creative director at McCann Erickson and senior art director at FCB Chicago, working with such brands as Reebok, IAMS, Unilever, Verizon Wireless and Pfizer. In her new position, Costa will be responsible for leading Blue Sky’s creative team and collaborating closely with all departments to produce fully-integrated, cross-channel campaigns.
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| Jenn Miller |
Gatesman has promoted Jenn Miller to senior vice president. Miller was previously director of analytics at the agency, and has worked to establish and grow the agency’s marketing intelligence practice. Before coming to Gatesman in 2018, she was a business analytics manager at PNC. “Under Jenn’s leadership, marketing intelligence progressed into a formidable practice area at Gatesman,” said Gatesman president Shannon Baker. “We’re able to fully realize our marketplace-driven model and unearth insights faster and validate hypothesis with proven data points.”
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| Yaffa Cohen-Ifreh |
Vitech, which provides cloud-based administration software, has brought on Yaffa Cohen-Ifrah as senior vice president of marketing. Cohen-Ifrah comes to Vitech after serving as chief marketing officer and head of corporate communications at Sapiens, a company offering software solutions for the insurance industry. In this role, she was responsible for all aspects of the company’s global marketing strategy, including brand strategy, messaging, communications, public relations and demand generation. At Vitech, she will oversee and execute marketing and communication strategies, themes, messages and plans, in alignment with broader company objectives and strategies.
Ballard Partners names former Burson managing director Mike Waterman as MD. Waterman comes to Ballard from ROKK Solutions... The Herald Group brings on Trace Scruggs and Evan Lukaske as VPs... Travelier, which operates platforms for booking intercity transportation services via buses, trains and ferries in 124 countries, appoints Mario Gavira as CMO. 
Raffetto Herman Strategic Communications brings on Jessica Gail, who served as director of communications for Rep. Eric Swalwell, as senior media lead... Prime Therapeutics appoints Katie Payne as chief external affairs officer, a newly created role. She was previously a senior director at APCO... Thunderly promotes Jason Weaver to director of paid media. 
Ruder Finn hires Brent Mullins as SVP, talent and partnerships. Mullins joins the agency from 160over90, where he was VP, entertainment marketing... Allison Worldwide names Katie Huang Shin global president, technology, effective Nov. 14... Vasion, which provides serverless printing and AI-enabled automation, appoints Cindy White as CMO. 
Mod Op brings on John Powers and Alan Kipust as part of its Executive in Residence program, which already includes former Dun & Bradstreet chief data officer Monica Richter... Takeda Pharmaceuticals hires James-Denton Wyllie as head of R&D and external innovation communications... Veeam Software, which specializes in data resilience solutions, appoints Allison Cerra as CMO.
The Dallas Mavericks bring on Gina Miller as chief communications officer, a newly created role. She was previously with Major League Soccer team FC Dallas... Americans for the Arts, a nonprofit organization that advances arts advocacy, names Jamey Lundblad as CMO... Ambac Financial Group, an insurance holding company, names Karen Beyer managing director, head of investor relations.
