General Motors announced today that Procter & Gamble veteran Craig Buchholz will join the automaker as senior VP-global communications on April 1.
He will take over for Tony Cervone, who is retiring July 1.
As P&G's chief communications officer & VP-communications, personal health and oral care, Buchholz helped drive the corporate narrative with consumers and key stakeholders. He was in charge of media relations, policy, financial, crisis and employee outreach.
Earlier, Buchholz spent more than 20 years at Merck (VP-global communications), Johnson & Johnson (VP-worldwide communications), Pharmacia (director-global consumer communications) and Dorland Global Communications (VP).
At GM, he will report to CEO Mary Barra.
P&G has named Damon Jones to succeed Buchholz as CCO.
Jones has been with P&G since 1997, most recently serving as VP, global communications & advocacy. His previous positions with the company included director, global company communications and communications director, P&G Asia. Jones also served as director of press relations for the Democratic National Convention committee in 2008.