Gil Schwartz, long-time PR chief at CBS and author, died May 2 at his home in Santa Monica. He was 68.
Ater nearly 40 years at CBS, Viacom and Westinghouse, Schwartz stepped down in November 2018. “For the better part of three decades, Gil Schwartz led CBS Communications with creative flair, craftsman-like expertise and an abundance of personality," said CBS in a statement. "He was a counselor to senior management, a mentor to future PR executives and a popular presence in every hallway.”
Under the pen name Stanley Bing, Schwartz wrote a column for Esquire and then Fortune where he satirized the business community. He also wrote 13 books.
Dana McClintock, who launched the “Late Show with David Letterman” at CBS in 1993, succeeded Schwarz as chief communications officer at CBS and is departing in June following the completion of the ViacomCBS merger.