 |
| Gil Schwartz |
Gil Schwartz, long-time PR chief at CBS and author, died May 2 at his home in Santa Monica. He was 68.
Ater nearly 40 years at CBS, Viacom and Westinghouse, Schwartz stepped down in November 2018. “For the better part of three decades, Gil Schwartz led CBS Communications with creative flair, craftsman-like expertise and an abundance of personality," said CBS in a statement. "He was a counselor to senior management, a mentor to future PR executives and a popular presence in every hallway.”
Under the pen name Stanley Bing, Schwartz wrote a column for Esquire and then Fortune where he satirized the business community. He also wrote 13 books.
Dana McClintock, who launched the “Late Show with David Letterman” at CBS in 1993, succeeded Schwarz as chief communications officer at CBS and is departing in June following the completion of the ViacomCBS merger.
Hugh Braithwaite, founder of Braithwaite Communications in Philadelphia, died Feb. 28. He was 63.
Alfred Horowitz, who was a PR counselor, educator, businessman and philanthropist, died February 14 of natural causes. He was 93.
Ginger Reeder, the former VP-corporate communications at Neiman Marcus, died Jan. 9. She was 64.
José Antonio Llorente, founding partner and executive chairman of Spain’s LLYC, died from cancer on Jan. 1. He was
Bob Dorf, who founded his own firm and then ran Dorf & Stanton with Alex Stanton, died Dec. 2. He was 74.
Have a comment? Send it to 
No comments have been submitted for this story yet.