Instagram has brought on Melissa Waters as global head of marketing. Waters joins Instagram from health and wellness company hims & hers, where she was chief marketing officer. She has also served as vice president of marketing at Lyft, vice president of brand and product marketing at Pandora and brand marketing manager for Flip Video, Cisco’s consumer products group. In her new post. Waters will lead brand and product marketing for Instagram’s more than one billion monthly users.
The Public Affairs Council has expanded the role of João Sousa, the Council’s European office senior manager. Sousa will now manage the Council’s International Network, develop international webinars, workshops and conferences for the Brussels and Washington offices, and provide expertise to members across an expanded international practice. The move is intended to further integrate the Council’s European office into the operations of its Washington, D.C. headquarters. Before joining the Council last year, Sousa worked for the European Union, where he served as a spokesperson and led communications teams operating in Africa (DR Congo) and Europe (Brussels and the Western Balkans). “João is not only a talented speaker, trainer and strategic planner; he also has the expertise to provide valuable advice to global companies and nonprofits,” said Public Affairs Council president Doug Pinkham.
Dallas-based Sunwest Communications has named Rebecca Rodriguez managing director. Rodriguez comes to Sunwest from the office of Congresswoman Kay Granger (R-TX), where she served as district director. She was previously vice president marketing and community relations for the Fort Worth Museum of Science and History, and also launched bilingual communications firm Ciano Media, where she served as principal from 2006 to 2015. “Rebecca’s expertise in communication strategies, news media, municipal government and nonprofit organizations will be a valuable resource to our team and clients,” said Sunwest owner and CEO Crayton Webb.