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| Melissa Waters |
Instagram has brought on Melissa Waters as global head of marketing. Waters joins Instagram from health and wellness company hims & hers, where she was chief marketing officer. She has also served as vice president of marketing at Lyft, vice president of brand and product marketing at Pandora and brand marketing manager for Flip Video, Cisco’s consumer products group. In her new post. Waters will lead brand and product marketing for Instagram’s more than one billion monthly users.
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| João Sousa |
The Public Affairs Council has expanded the role of João Sousa, the Council’s European office senior manager. Sousa will now manage the Council’s International Network, develop international webinars, workshops and conferences for the Brussels and Washington offices, and provide expertise to members across an expanded international practice. The move is intended to further integrate the Council’s European office into the operations of its Washington, D.C. headquarters. Before joining the Council last year, Sousa worked for the European Union, where he served as a spokesperson and led communications teams operating in Africa (DR Congo) and Europe (Brussels and the Western Balkans). “João is not only a talented speaker, trainer and strategic planner; he also has the expertise to provide valuable advice to global companies and nonprofits,” said Public Affairs Council president Doug Pinkham.
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| Rebecca Rodriguez |
Dallas-based Sunwest Communications has named Rebecca Rodriguez managing director. Rodriguez comes to Sunwest from the office of Congresswoman Kay Granger (R-TX), where she served as district director. She was previously vice president marketing and community relations for the Fort Worth Museum of Science and History, and also launched bilingual communications firm Ciano Media, where she served as principal from 2006 to 2015. “Rebecca’s expertise in communication strategies, news media, municipal government and nonprofit organizations will be a valuable resource to our team and clients,” said Sunwest owner and CEO Crayton Webb.
Lionsgate, which brings together diversified motion picture and television production and distribution businesses, promotes Laurel Pecchia to SVP, corporate communications... Anonymous Content, a New York-based film production and management company, recruits former Showtime/MTV executive vice president Liza Burnett Fefferman as chief communications and marketing officer, a newly created position... Legacy Motor Club brings on Ryan Grab as VP, marketing and communications.
Stagwell has named Lena Petersen, a veteran of MediaLink, Starcom MediaVest and Leo Burnett, chief brand and communications officer.
Carrie Healey has joined the National Association of Broadcasters as VP communications. Most recently, she was program lead at Purple Strategies.
HAVAS Red names Adeena Fried EVP health & wellness, based in New York... Genius Sports Limited, a provider of real-time sports data, names Tony Marlow as CMO... Deerfield Group, which works with clients in the healthcare and life sciences sectors, promotes Bill Veltre to chief media officer... The Public Affairs Council brings on Monica Day as senior manager in its political affairs practice, Deanna Wisniewski as senior manager of communications and Sam Kasner as manager of events. 
Imre names Paulina De la Riva chief strategy officer. De la Riva joins the agency from Ogilvy Health, where she most recently served as EVP, strategy for North America... FNK IR, a strategic investor relations firm focused on smaller cap companies, brings on Greg McKinley as director, investor relations... Bear Icebox Communications, a Chicago-based firm, promotes Sean Wille to VP, strategy + operations... Abode Worldwide, a specialist firmthat works across hotels, short-term rentals and the wider serviced living sectors, appoints Kerry Wilson as chief operating officer.
