Footwear brand Sperry recruits Elizabeth Drori for CMO slot. Drori was Walmart's fashion marketing head. She previously held several director roles at Converse, including global brand management, corporate and brand strategy and international business development. At Sperry, Drori will focus on developing and executing global brand strategy, including the delivery of integrated marketing activations across all consumer touchpoints and leading the brand’s global marketing, digital advertising, creative services, and social media efforts. “Elizabeth is a seasoned, dynamic marketing leader with the demonstrated ability to build brands and drive digital marketing performance,” said Sperry global brand president Joelle Grunberg.
MMGY Global hires Mia Wise to lead human resources globally as senior vice president and a member of the company’s global leadership team. Wise comes to MMGY Global from Upfield, the world’s largest producer of plant-based consumer goods, where she was human resources business manager. She has also held operations, human capital management and employee relations position with such companies as Unilever and Proctor & Gamble. Wise will also oversee MMGY Global’s diversity, equity and inclusion initiatives, with special emphasis on recruiting and retaining a more diverse employee base across the company. “Our business looks very different than it did a year ago due to COVID-19’s impact on the travel industry, and I believe Mia’s leadership and extensive expertise will be invaluable as we continue to adapt to these changes and lead our industry forward,” said MMGY Global CEO Clayton Reid.
AppHarvest, an applied technology company that builds indoor farms in Appalachia, has names Travis Parman as chief communications officer. Parman comes to the company from Nissan, where he served as vice president for Nissan Americas and president of the Nissan Foundation. He has also held public relations leadership posts at Renault, General Motors, Pulte Homes and Ally Financial. “Travis has worked for leading companies around the globe and is another example of Appalachian natives returning home to work with AppHarvest,” said founder and CEO Jonathan Webb. Parman joins the company following the recent opening of its flagship farm, a 2.76-million-square-foot facility growing tomatoes.