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LaVoieHealthScience promotes Lisa DeScenza to VP, integrated communications and head, business development & marketing. DeScenza has been with the agency since 2012 and has held a variety of roles, including assistant vice president, recruiting, diversity & inclusion and director, human resources & talent. Sharon Choe, who joined LHS in early 2019, has been promoted to senior vice president and head, outreach & corporate access, a newly created position. The agency has also brought on Barrett McGrath as business development advisor and Elizabeth Aguiló as talent acquisition consultant. “Client demand and focus to ensure alignment of our agency to the needs of our client base as we continue to grow has driven these updated team roles,” said LHS president and CEO Donna L. LaVoie.
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| Mark Derks |
BlueGrace Logistics names Mark Derks chief marketing officer. Derks comes to the company from content marketing agency Words at Work, where he served as partner and CMO. He was previously director of global marketing at logistics and supply chain company C.H. Robinson. At BlueGrace, Derks will lead brand development, marketing strategy and public relations. He’ll also play key roles in sales enablement, product innovation and customer experience. “His expertise across industries, deep relationships and customer-first mentality are strong attributes that will benefit our customers, carriers and employees,” said BlueGrace CEO Bobby Harris.
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| Andrea Smalling |
WineDirect recruits Andrea Smalling for VP of marketing and sales slot. Smalling comes to the company from McBride Sisters Wine Collection, where she was senior vice president of marketing. She was previously vice president of marketing, wines at Mark Anthony Group and has held executive marketing positions at Foley Family Wines, Constellation Brands and E&J Gallo Winery. “Andrea’s broad experience will allow us not only to ensure that we continue to operate from a client-first standpoint but that we are able to offer all that our wineries need to be incredibly successful,” said WineDirect president Joe Waechter. A provider of winery direct-to-consumer services, WineDirect serves more than 2,000 wineries worldwide.
Seven Letter hires Allie Raffa, who was most recently White House correspondent for NBC News, as a senior director... Points of Light, an organization founded by President George H.W. Bush that is dedicated to volunteer service, names Jeff Zanelli as CMO... Frontieras North America, an energy and environmental technology company, appoints Nora Shepard as VP of communications.
Alcoa has named Emily Olson, who has more than 20 years of experience working in capital-intensive industries in the Americas, Europe and Asia, EVP & chief external affairs officer, effective April 6.
Longacre Square Partners has named Humza Vanderman partner and head of its London outpost as the financial communications firm expands into Europe.
FGS Global adds former Pfizer EVP and chief corporate affairs officer Sally Susman to its global executive board as an independent member, effective April 1... Codeword brings on Kim Baffi, who was previously Salesforce VP and creative director, as executive creative director... Amperity, an AI-powered customer data cloud, appoints Bridget Perry as CMO.
MOIA America, a Volkswagen Group of America subsidiary that develops and tests autonomous, all-electric ride-pooling vehicles, names Marcus Gamo head of U.S. communications... Continental Strategy brings on Francisco Petrirena as VP in its Miami office. Petrirena was previously chief of staff to former Miami city manager Art Noriega... MSQ Sport + Entertainment brings on Lauren Weil as EVP, Max Hirsch as VP of sponsorship, and Brooke Losee as VP.
