LaVoieHealthScience promotes Lisa DeScenza to VP, integrated communications and head, business development & marketing. DeScenza has been with the agency since 2012 and has held a variety of roles, including assistant vice president, recruiting, diversity & inclusion and director, human resources & talent. Sharon Choe, who joined LHS in early 2019, has been promoted to senior vice president and head, outreach & corporate access, a newly created position. The agency has also brought on Barrett McGrath as business development advisor and Elizabeth Aguiló as talent acquisition consultant. “Client demand and focus to ensure alignment of our agency to the needs of our client base as we continue to grow has driven these updated team roles,” said LHS president and CEO Donna L. LaVoie.
BlueGrace Logistics names Mark Derks chief marketing officer. Derks comes to the company from content marketing agency Words at Work, where he served as partner and CMO. He was previously director of global marketing at logistics and supply chain company C.H. Robinson. At BlueGrace, Derks will lead brand development, marketing strategy and public relations. He’ll also play key roles in sales enablement, product innovation and customer experience. “His expertise across industries, deep relationships and customer-first mentality are strong attributes that will benefit our customers, carriers and employees,” said BlueGrace CEO Bobby Harris.
WineDirect recruits Andrea Smalling for VP of marketing and sales slot. Smalling comes to the company from McBride Sisters Wine Collection, where she was senior vice president of marketing. She was previously vice president of marketing, wines at Mark Anthony Group and has held executive marketing positions at Foley Family Wines, Constellation Brands and E&J Gallo Winery. “Andrea’s broad experience will allow us not only to ensure that we continue to operate from a client-first standpoint but that we are able to offer all that our wineries need to be incredibly successful,” said WineDirect president Joe Waechter. A provider of winery direct-to-consumer services, WineDirect serves more than 2,000 wineries worldwide.