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LaVoieHealthScience promotes Lisa DeScenza to VP, integrated communications and head, business development & marketing. DeScenza has been with the agency since 2012 and has held a variety of roles, including assistant vice president, recruiting, diversity & inclusion and director, human resources & talent. Sharon Choe, who joined LHS in early 2019, has been promoted to senior vice president and head, outreach & corporate access, a newly created position. The agency has also brought on Barrett McGrath as business development advisor and Elizabeth Aguiló as talent acquisition consultant. “Client demand and focus to ensure alignment of our agency to the needs of our client base as we continue to grow has driven these updated team roles,” said LHS president and CEO Donna L. LaVoie.
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| Mark Derks |
BlueGrace Logistics names Mark Derks chief marketing officer. Derks comes to the company from content marketing agency Words at Work, where he served as partner and CMO. He was previously director of global marketing at logistics and supply chain company C.H. Robinson. At BlueGrace, Derks will lead brand development, marketing strategy and public relations. He’ll also play key roles in sales enablement, product innovation and customer experience. “His expertise across industries, deep relationships and customer-first mentality are strong attributes that will benefit our customers, carriers and employees,” said BlueGrace CEO Bobby Harris.
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| Andrea Smalling |
WineDirect recruits Andrea Smalling for VP of marketing and sales slot. Smalling comes to the company from McBride Sisters Wine Collection, where she was senior vice president of marketing. She was previously vice president of marketing, wines at Mark Anthony Group and has held executive marketing positions at Foley Family Wines, Constellation Brands and E&J Gallo Winery. “Andrea’s broad experience will allow us not only to ensure that we continue to operate from a client-first standpoint but that we are able to offer all that our wineries need to be incredibly successful,” said WineDirect president Joe Waechter. A provider of winery direct-to-consumer services, WineDirect serves more than 2,000 wineries worldwide.
Unlock Health names Greg Walsh CEO. He joins the agency from Havas Media Network... The US Consumer Product Safety Commission appoints Steve Roney as director of the office of communications... Madison Capital Group, a Charlotte real estate investment and operating company, brings on Lacy Bradford as CMO.
Jim O’Leary, Weber Shandwick global president and North America CEO, has joined Penta Group, the DC corporate advisory, as CEO.
ROKK Solutions has named Amy Fox chief corporate communications officer to oversee its new corporate affairs unit.
Orchestra adds Andrew Bates and Kristen Orthman to its advisory practice. Both of them worked in the Biden administration... DeepIntent, a healthcare demand-side platform, appoints Ian Colley as CMO... Fanatics Commerce, a direct-to-consumer platform within sports apparel and fan gear company Fanatics, names Jamie Gersch CMO... Cboe Global Markets, a global markets operator and pioneer in equity derivatives, hires Julie Bauer as SVP, head of government relations.
August brings on Andrew Jarrell as a managing director in its New York office. Jarrell comes to the agency from Group Gordon, where he most recently served as chief strategy officer... PSD, which produces activewear and underwear worn by and made for professional athletes, hires Dan Harbison as SVP of marketing and Monica Lin as VP of brand marketing... UKG, an AI platform that combines HR, pay and workforce management, names Vitor De Souza chief communications officer. 
