Tens of thousands of Americans donate clothing each year during the holiday season to benefit people in need. They do not expect their goodwill to get noticed by the press.
Rubenstein Public Relations thinks otherwise. It put out a press release to get some ink about its drive to donate coats and other winter items to benefit the Salvation Army’s Greater New York division.
“We are committed to supporting the city and region where we live and work and are pleased to play a small role in helping New Yorkers in need,” said CEO Richard Rubenstein in the release.
Rubenstein Public Relations also “recently delivered doughnuts to EMS workers at six stations throughout Manhattan to express gratitude for their daily sacrifices,” according to the Jan. 16 release.
There is no word whether coffee accompanied those doughnuts.
Welcome to the powerhouse gang. Marina Maher Communications issued an over-the-top Jan. 15 release to announce three executive promotions and a new hire.
The headline thundered: “Marina Maher Communications Appoints Powerhouse Group of Leaders Across Strategy, Creative and Business Transformation to Deepen Business Impact. Wow!
Good luck to MMC’s new chief strategy officer Amy Inzanti; executive creative director James Ferber; group creative director, content innovation Brit Till; and managing director, business strategist Ivette Sanz Osso, who joined the Omnicom unit from Interpublic’s DeVries.
Much is expected of “this powerhouse group of experts” with “highly coveted expertise,” “unmatched experience” and a “unique skillset and mindset.”