Don Baer
Don Baer

Former Burson-Marsteller CEO Don Baer has joined Brunswick Group as senior partner in Washington.

He led the WPP unit for six years and exited in 2020 as global chair of the revamped BCW firm.

Prior to B-M, Baer was senior executive VP for strategy and development at Discovery Communications, communications director/chief speechwriter in Bill Clinton’s White House and senior journalist at US News & World Report.

Neal Wolin, Brunswick CEO, called Baer “one of the most experienced, strategic and creative practitioners in our industry” and a communicator who “understands deeply the pressures facing organizations today and is a trusted confidante to business leaders.”