Crenshaw Communications handles DoubleVerify, the ad tech firm that today filed an S-1 registration statement ahead of its planned $100M initial public offering.

New York-based DoubleVerify fashions itself as a leading software platform for digital media measurement and analytics, tasked with the “mission to increase the effectiveness and transparency of the digital advertising ecosystem.”

It provides metrics to help preserve the fair value exchange in the digital advertising marketplace.

The S-1 pegs DoubleVerify’s addressable market as $13B in 2020 and estimates that it will grow to $20B in 2025.

DoubleVerify chalked up a 34 percent rise in 2020 revenues to $244M. Net income slipped 12.4 percent to $20.4M.

Crenshaw’s Chris Harihar handles DoubleVerify.