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Crenshaw Communications handles DoubleVerify, the ad tech firm that today filed an S-1 registration statement ahead of its planned $100M initial public offering.
New York-based DoubleVerify fashions itself as a leading software platform for digital media measurement and analytics, tasked with the “mission to increase the effectiveness and transparency of the digital advertising ecosystem.”
It provides metrics to help preserve the fair value exchange in the digital advertising marketplace.
The S-1 pegs DoubleVerify’s addressable market as $13B in 2020 and estimates that it will grow to $20B in 2025.
DoubleVerify chalked up a 34 percent rise in 2020 revenues to $244M. Net income slipped 12.4 percent to $20.4M.
Crenshaw’s Chris Harihar handles DoubleVerify.
FGS Global represents private equity firm Thoma Bravo as it makes a $4.6B bid for Darktrace, a UK-based cybersecurity artificial intelligence firm.
Edelman handles Viking Holdings, the river and ocean luxury cruise line that plans to raise $1B via an IPO priced in the $21 to $25 per share range.
Teneo is handling the initial public offering of CVC Capital Partners, one of Europe’s largest private equity firms with nearly $200B in assets under management.
Brunswick Group represents Endeavor Group Holdings as it agrees to go private via its acquisition by Silver Lake technology investment firm, which is handled by Edelman Smithfield.
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