Global Strategy Group hires Rob Lee to lead a new brand storytelling and digital media agency within GSG. Lee was previously global creative director at Newsweek, and has also been creative director at Veritas Communications. Lee will partner with GSG media director Emily William to lead The L@B, which will offer creative direction, video and content production, and digital media strategy, planning and buying capabilities. The L@B will benefit from full integration with GSG's communications and public affairs, and research practices. "We've been drawing on our research insights and experience working at the intersection of business, causes, and politics to build smarter and more impactful digital and creative campaigns for a long time now, but this new investment takes that to a new level," said GSG partner and managing director Tanya Meck.
Tommy Hilfiger Global tabs Alegra O’Hare, who previously led Gap’s global marketing team, to serve as chief marketing officer. Before joining Gap, O’Hare was a vice president at Adidas, and she has also worked with brands including Lee, Wrangler, Bang & Olufsen and Champion. At Tommy Hilfiger, she will be responsible for developing and executing global strategies to reach and engage consumers. “She will be a driving force in bringing our new brand vision to life,” Tommy Hilfiger Global president and chief brand officer Avery Baker told WWD. “Her deep connection to culture and proven experience in growing both relevance and business with global consumers will be a great asset.”
Clyde Group brings on Farah Farhat as people and culture director. Farhat comes to the agency from the Eurasia Foundation, where she served as senior manager of human resources and administration. She has also held human resources positions at Personify and Federated IT. Her experience spans the defense, technology and nonprofit sectors. Clyde Group has also hired Rob Bartnichak and Carolyn Crawford as managers and Andie Babusik as media relations specialist.