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| Greg Matusky |
Gregory FCA acquires Affect, a B2B-focused firm serving technology, healthcare and professional services clients.
The addition gives Gregory FCA a New York City presence, which it says has become increasingly important given the company’s emphasis on financial services.
Affect founder and president Sandra Fathi will join Gregory FCA as chief strategy officer, and senior vice presidents Brittany Bevacqua and Jen Dobrzelecki will become part of the company’s leadership team. All Affect employees will now work for Gregory FCA.
The combined agency will represent more than $14M in revenue with 96 team members. Its headquarters will remain in Ardmore, PA, with founder and CEO Greg Matusky and president and partner Joseph Anthony overseeing the enterprise.
The move marks the second acquisition Gregory FCA has made since receiving a growth capital investment from Boston-based Copley Equity Partners. It acquired KM Digital in January 2020.
“We are judiciously executing on growth plans by acquiring proven talent that strengthens our client services and extends deeper into key verticals that we have identified as growth opportunities in the global economy,” says Matusky,
The Stevens Group made the introductions bewteen Gregory FCA and Affect, and helped facilitate the discussions.
Gregory FCA ranks as O'Dwyer's No. 47 firm with 2020 fees of $10.7M.
WPP reported a 5.5 percent decline in Q1 PR revenues to $292M as its BCW and Hill & Knowlton units suffered the loss of Pfizer assignments, and cutbacks in client spending due to the economic uncertainty.
Interpublic CEO Philippe Krakowsky said the firm is off to a “solid start to the year” as its flat $2.2B net revenues are in line with 2024 financial targets.
Why financial planning always plays a crucial role in every PR firm’s success.
Omnicom CEO John Wren reports Q1 revenues jumped 5.4 percent to $3.6M, powered by a solid 7.0 percent rise in its advertising & media segment.
Public Policy Holding Company registered 24.1 percent growth to a record $135M during the past year, which included the results of the March 1 acquisition of Multistate Assocs.
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