Greg Matusky
Greg Matusky

Gregory FCA acquires Affect, a B2B-focused firm serving technology, healthcare and professional services clients.

The addition gives Gregory FCA a New York City presence, which it says has become increasingly important given the company’s emphasis on financial services.

Affect founder and president Sandra Fathi will join Gregory FCA as chief strategy officer, and senior vice presidents Brittany Bevacqua and Jen Dobrzelecki will become part of the company’s leadership team. All Affect employees will now work for Gregory FCA.

The combined agency will represent more than $14M in revenue with 96 team members. Its headquarters will remain in Ardmore, PA, with founder and CEO Greg Matusky and president and partner Joseph Anthony overseeing the enterprise.

The move marks the second acquisition Gregory FCA has made since receiving a growth capital investment from Boston-based Copley Equity Partners. It acquired KM Digital in January 2020.

“We are judiciously executing on growth plans by acquiring proven talent that strengthens our client services and extends deeper into key verticals that we have identified as growth opportunities in the global economy,” says Matusky,

The Stevens Group made the introductions bewteen Gregory FCA and Affect, and helped facilitate the discussions.

Gregory FCA ranks as O'Dwyer's No. 47 firm with 2020 fees of $10.7M.