Ruder Finn - What's Next

PR News & Commentary

Last Updated: Fri., Mar. 31, 2023 @ 5:52 pm

CA Dangles $3.8M Pact to Protect Workers from Wildfire Smoke

Fri., Mar. 31, 2023

By Kevin McCauley

CA IndustrialCalifornia’s Dept. of Industrial Relations is scouting for a firm to handle media outreach for its Heat Illness Prevention and Wildfire Smoke Protection campaign for the 2023-2025 summer heat seasons.

Lou Hammond Books Dubai Economy & Tourism

Fri., Mar. 31, 2023

By Kevin McCauley

DubaiLou Hammond Group has picked up Dubai Economy and Tourism as the emirate works to increase the number of visitors from North America.

O'Dwyer's Annual PR Firm Rankings

PR Firms Chart 18.2% Growth In '22

By Kevin McCauley

Executives from the top firms in O'Dwyer's rankings
Independent PR firms posted an 18.2 percent rise in fee income to $4.6B in 2022, according to the 2023 O’Dwyer’s rankings. Sixty-eight of the 148 ranked firms pounded out gains of at least 20 percent.

Mastering Digital Transformation Pays Off

Fri., Mar. 31, 2023

By Steve Barnes

FTIMastering the art of digital transformation can pay big dividends for a business, a new study from FTI Consulting finds, but successfully executing that digital transformation is harder than it might seem.

Waco, TX Wants Tourism Marketing Pitches

Fri., Mar. 31, 2023

By Jon Gingerich

City of Waco, TexasWaco, Texas is requesting proposals from agencies that can provide brand development services and marketing services support in an effort to stimulate travel to the central Lone Star State city.

News of Firms: Allison+Partners Launches Multicultural Offering

Fri., Mar. 31, 2023

By Steve Barnes

AllisonAllison+Partners launches M365, a multicultural marketing offering... Keywords Studios, a video games service provider, acquires US-based social media agency Digital Media Management... Red Fan Communications introduces a new agency model that it says will allow it to better support clients.

Joele Frank Defends Blackbaud

Fri., Mar. 31, 2023

By Kevin McCauley

BlackbaudJoele Frank is handling Blackbaud, the Charleston-based $1.1B marketer of software designed to empower social impact, as it fends off an unsolicited takeover bid from Clearlake Capital Group.

LLYC Acquires BAM

Thu., Mar. 30, 2023

By Kevin McCauley

LLYCLLYC is acquiring an 80 percent stake in BAM, the 35-member San Diego shop that serves the technology and venture capital segments, in a deal valued at $13.2M. The transaction doubles the Spanish firm's size in the US.

PR Churn at BlackRock

Thu., Mar. 30, 2023

By Kevin McCauley

Brian BeadesBrian Beades, head of corporate communications for the Americas at BlackRock, is "exploring new career opportunities," while Felicity Barber, who handled PR for CEO Larry Finn, is now running her own media training shop.

Commentary

AI Genie is Out of the Bottle

Thu., Mar. 30, 2023

By Kevin McCauley

lampFearing loss of white-collar jobs, movers and shakers call for six-month pause in development of AI. They remained silent in the '80s and '90s when automation and Wall St. greed wiped out millions of blue-collar jobs... Not ready for prime time Ron DeSantis should think twice about jumping into presidential race.

Agency Needed to Boost 'Virginia is for Lovers' Brand

Thu., Mar. 30, 2023

By Jon Gingerich

Virginia is for LoversVirginia is looking for an agency that can provide creative marketing services and elevate the "Virginia is for Lovers" brand in an effort to drive more travelers to the Commonwealth.

Vallis to Lead Communications at JLL

Thu., Mar. 30, 2023

By Kevin McCauley

Laura VallisJones Lang LaSalle, the $19.4B real estate and investment firm, has hired Laura Vallis as head of communications.

Accounts in Transit: Rubenstein Adds AIVF Fertility Solutions Firm

Thu., Mar. 30, 2023

By Steve Barnes

AIVFRubenstein Public Relations takes on AOR duties for AIVF, a Tel Aviv, Israel- based reproductive technology company... Alloy picks up Unbabel, an AI-powered language operations platform... 5WPR lands WorkWave, a provider of cloud-based field service software and solutions.