The Inside News of PR & Marketing Communications

Last Updated: Thu., Nov. 15, 2018 @ 5:14 pm


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Americans Hunger for Healthcare Info

Tue., Nov. 13, 2018

By Steve Barnes

WeberThe appetite for healthcare information among American consumers continues to rise, according to a new study from Weber Shandwick and KRC Research, but their trust in the information they receive is not keeping pace.

Where Have All the Tech Storytellers Gone?

Tue., Nov. 13, 2018

By Kathryn Walker

Kathryn WalkerToday’s new breed of technology companies have returned to the dot.com era’s approaches to outreach, challenging tech communicators’ relationships with the media as well as our clients. PR pros can use this opportunity to serve as educators, bringing back the stories that place trust and reputation behind our clients’ products and establishing human connections as a goal for our profession.

Commentary

Amazon Faces 2HQ PR Challenges

Tue., Nov. 13, 2018

By Joe Honick

Joe HonickAmazon faces PR challenges of living up to the promises made to Crystal City and New York's Long Island City, its new second headquarters partners. (2 reader comments)

SardVerb Vouches for Veritas in $5.7B Athena Deal

Mon., Nov. 12, 2018

By Kevin McCauley

AthenahealthSard Verbinnen & Co. is handling Veritas Capital’s $5.7B deal ($135 per-share) for Athenahealth, which provides technology services for hospital and ambulatory companies.

Thai Exec Buys Once-Mighty Fortune Mag

Mon., Nov. 12, 2018

By Steve Barnes

FortuneThe former must-read of America's business elite, Fortune magazine, which covered the 1929 stock market crash and developed the Fortune 500 corporate rankings, will soon be owned by Chatchaval Jiaravanon, executive chairman of Thailand’s largest conglomerate. (1 reader comment)

Every Company is a Tech Company

Mon., Nov. 12, 2018

By Larry Weber

Larry WeberCompanies should embrace the technology imperative in every aspect of their business to propel their brands forward and elevate customer experiences.

Honor Our Brave Men and Women in Uniform

Mon., Nov. 12, 2018

By Robert Dilenschneider

Robert DilenschneiderThere are more than one million active-duty service members and 800,000+ reservists in the U.S. Armed Forces. (1 reader comment)

Qorvis Seeks to Turn Helmets to Hardhats

Mon., Nov. 12, 2018

By Kevin McCauley

Helmets for HardhatsQorvis Communications is celebrating Veterans Day with the addition of Helmets to Hardhats nonprofit group to its roster. (1 reader comment)

 

Thank Veterans by Utilizing Their Experience

Mon., Nov. 12, 2018

By Dick Pirozzolo

Dick PirozzoloVeterans come home with general leadership and management skills, and other qualities that are a huge benefit to civilian employers. (1 reader comment)

ICR Expands West Coast Tech Offering

Mon., Nov. 12, 2018

By Kevin McCauley

Sara BallICR has hired Sara Bell, a veteran of Porter Novelli, Golin and Edelman, to power the financial firm's tech practice on the west coast.

PR Tips for Crisis Preparation

Mon., Nov. 12, 2018

By Ronn Torossian

Ronn TorossianFive things a company can do to turn a potential disaster into a branding opportunity. (3 reader comments)

Ex-Starbucks Chief Taps Schmidt for '20 Run

Fri., Nov. 9, 2018

By Kevin McCauley

Howard SchultzFormer Starbucks CEO Howard Schultz has hired former Edelman vice chairman Steve Schmidt as he considers a 2020 presidential run. (1 reader comment)

Braithwaite Handles Jersey Virus Outbreak

Fri., Nov. 9, 2018

By Kevin McCauley

BraithwaitePhiladelphia's Braithwaite Communications is handling crisis PR chores for the Wanaque Center for Nursing and Rehabilitation, where an outbreak of adenovirus beginning in September killed 10 and sickened at least 19 more severely disabled children.

Wegmans Tops Societal ROI Index

Fri., Nov. 9, 2018

By Steve Barnes

Societal ROIWegmans comes out on top in the Societal ROI Index, a Finn Partners/Harris Poll collaboration that measures corporate reputations for social good.

Nov. Issue Targets Tech PR

Fri., Nov. 9, 2018

By John O'Dwyer

O'Dwyer's November '19 Technology PR MagazineOur annual issue on technology PR features articles from leading thought leaders in the field, plus profiles of 33 firms with expertise in this specialty.

Next up is sports and entertaiment PR in December. Contact magazine editor Jon Gingerich, jon@odwyerpr.com, to get in the issue. (1 reader comment)

GoPro Lobbies Against China Tarrifs

Fri., Nov. 9, 2018

By Jon Gingerich

GoProDigital camera juggernaut GoPro Inc. has hired Whitaker Strategies to lobby on Capitol Hill in light of President Trump’s ongoing trade war with China. (2 reader comments)

Commentary

Election Results Are a Breath of Fresh Air

Fri., Nov. 9, 2018

By Kevin McCauley

Nancy PelosiThe Democratic-controlled House will play an important PR role in raising awareness of "green" issues and thwarting the Trump Administration's anti-environmental agenda. (2 reader comments)

Cision Stems Red Ink Tide

Fri., Nov. 9, 2018

By Kevin McCauley

Kevin AkeroydCision posted an 87 percent decline to $6M in Q3 losses from a year ago on an 11 percent boost in revenues to $117.2M.