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The appetite for healthcare information among American consumers continues to rise, according to a new study from Weber Shandwick and KRC Research, but their trust in the information they receive is not keeping pace.
Today’s new breed of technology companies have returned to the dot.com era’s approaches to outreach, challenging tech communicators’ relationships with the media as well as our clients. PR pros can use this opportunity to serve as educators, bringing back the stories that place trust and reputation behind our clients’ products and establishing human connections as a goal for our profession.
Gerry Baker, former Wall Street Journal editor-in-chief, gets Fox Business program... Meredith Corp. promotes Jacqueline Gifford to editor-in-chief of Travel + Leisure... New York Media erects paywalls... Tribune Media fattens up on political ads.
Commentary
Amazon faces PR challenges of living up to the promises made to Crystal City and New York's Long Island City, its new second headquarters partners. (2 reader comments)
Flowertown unveils publishing platform aimed at cannabis users… Allied Global Marketing launches sports unit… PAN Communications relocates NYC office to Empire State Building.
Sard Verbinnen & Co. is handling Veritas Capital’s $5.7B deal ($135 per-share) for Athenahealth, which provides technology services for hospital and ambulatory companies.
The former must-read of America's business elite, Fortune magazine, which covered the 1929 stock market crash and developed the Fortune 500 corporate rankings, will soon be owned by Chatchaval Jiaravanon, executive chairman of Thailand’s largest conglomerate. (1 reader comment)
Omnicom establishes AI Impact Group to measure threats posed by artificial intelligence on a client’s reputation. (1 reader comment)
Companies should embrace the technology imperative in every aspect of their business to propel their brands forward and elevate customer experiences.
There are more than one million active-duty service members and 800,000+ reservists in the U.S. Armed Forces. (1 reader comment)
Qorvis Communications is celebrating Veterans Day with the addition of Helmets to Hardhats nonprofit group to its roster. (1 reader comment)
Veterans come home with general leadership and management skills, and other qualities that are a huge benefit to civilian employers. (1 reader comment)
ICR has hired Sara Bell, a veteran of Porter Novelli, Golin and Edelman, to power the financial firm's tech practice on the west coast.
Five things a company can do to turn a potential disaster into a branding opportunity. (3 reader comments)
Pandora taps Jason Roth to head product and partnership communications; Condé Nast promotes Joseph Libonati to CCO; Mount Sinai Health System recruits David Feinberg as senior VP and chief marketing and communications officer.
Former Starbucks CEO Howard Schultz has hired former Edelman vice chairman Steve Schmidt as he considers a 2020 presidential run. (1 reader comment)
Philadelphia's Braithwaite Communications is handling crisis PR chores for the Wanaque Center for Nursing and Rehabilitation, where an outbreak of adenovirus beginning in September killed 10 and sickened at least 19 more severely disabled children.
Gábor Jelinek has been named executive director of Public Relations Global Network.
Wegmans comes out on top in the Societal ROI Index, a Finn Partners/Harris Poll collaboration that measures corporate reputations for social good.
Our annual issue on technology PR features articles from leading thought leaders in the field, plus profiles of 33 firms with expertise in this specialty.
Next up is sports and entertaiment PR in December. Contact magazine editor Jon Gingerich, jon@odwyerpr.com, to get in the issue. (1 reader comment)
Digital camera juggernaut GoPro Inc. has hired Whitaker Strategies to lobby on Capitol Hill in light of President Trump’s ongoing trade war with China. (2 reader comments)
Commentary
The Democratic-controlled House will play an important PR role in raising awareness of "green" issues and thwarting the Trump Administration's anti-environmental agenda. (2 reader comments)
Cision posted an 87 percent decline to $6M in Q3 losses from a year ago on an 11 percent boost in revenues to $117.2M.
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