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| Ruth Sarfaty |
Ruth Sarfaty, who previously led the New York office of Clarity PR, is coming on board at Rally Point Public Relations as managing director, global technology and media.
At Clarity, she also served as head of client services for North America. Before joining Clarity, she was New York managing director at Sparkpr and executive VP, head of media strategies at MWWPR.
Sarfaty joins the agency as it works to broaden its B2B client base from fintech, digital assets and financial services to include such areas as media, marketing & advertising, thought leadership and crisis leadership.
“I spent the last decade working with dynamic, high growth companies and look forward to bringing all I know to Rally Point,” she said.
Rally Point has also brought on Monica Van Horn as managing director, global fintech and crypto/digital assets. Van Horn comes to the agency from Forefront Communications, where she was senior vice president. Before that, she founded fintech marketing and PR boutique Catalyst Communications.
Actum has hired Cecelia Prewett, who was president of DC Public Affairs at SKDK during a nearly 13-year run, as senior managing director in its Washington office.
Franz Paasche, who was most recently EVP for public affairs and communications at Columbia University, will join Verizon as EVP, corporate affairs, effective Nov. 10.
Horizon Family Brands, which includes Horizon Organic and Wallaby Organic yogurt, hires Andrew Springate as CMO... Wake Tech, a Raleigh, NC community college that serves over 70000 adults annually, brings on Lisa Marie Ferrell, who previously led North America communications at Lenovo, as VP of communications and marketing... Golin brings on executive creative director Meg Farquhar in Chicago, and EVPs of strategy Tom Howells (Western Region) and Martin Coomber (New York).
Hotwire Global appoints Burson global chief digital & intelligence officer Grant Toups as global CEO, effective in January.
Bader Rutter, which works with clients in the agriculture, food, beverage and pet care sectors, appoints Demar Anderson as CMO... Acceleration Community of Companies appoints Michael Moschella to lead its new insights division, ACC Intelligence... Luminate, a London-based shop focused on infrastructure and energy sectors, hires Osman Dervish as director—head of development... The Alpine Group promotes Alison Graab to principal from SVP.
