Ruth Sarfaty, who previously led the New York office of Clarity PR, is coming on board at Rally Point Public Relations as managing director, global technology and media.
At Clarity, she also served as head of client services for North America. Before joining Clarity, she was New York managing director at Sparkpr and executive VP, head of media strategies at MWWPR.
Sarfaty joins the agency as it works to broaden its B2B client base from fintech, digital assets and financial services to include such areas as media, marketing & advertising, thought leadership and crisis leadership.
“I spent the last decade working with dynamic, high growth companies and look forward to bringing all I know to Rally Point,” she said.
Rally Point has also brought on Monica Van Horn as managing director, global fintech and crypto/digital assets. Van Horn comes to the agency from Forefront Communications, where she was senior vice president. Before that, she founded fintech marketing and PR boutique Catalyst Communications.