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| Denise Vitola |
Bayer adds Denise Vitola to its communications team as vice president of brand integration, PR, social and influencer for consumer health. Vitola was previously founder and CEO of communications consultancy Vitola Strategies, where she led internal communications and brand PR for Bayer Consumer Health North America. Before that, she was managing director at Makovsky and North America practice director, consumer, at MSLGROUP. In her new role, Vitola will be responsible for leading strategy for integrated brand PR, social media and influencer marketing for all Consumer Health U.S. brands. “Denise has elevated and brought new relevance to Bayer Consumer Health North America’s largest brands,” said Beth Roden, SVP and head of communications – Bayer U.S. and head of communications, Consumer Health North America.
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| Michael Lyons |
Two Nil Holdings, a global marketing services network focused on servicing direct-to-consumer brands, appoints Michael Lyons as chief investment officer, as well as managing director of Juice Media, the network’s investment arm. Lyons previously worked at Casual Precision, where he partnered with Two Nil to activate clients across OTT/CTV opportunities. Before that, he co-founded Bliss Point Media and also led TV and streaming sales efforts for companies such as AOL, Adapt.tv and A&E Networks. In his new role, Lyons will oversee all activation and investment efforts for TNH’s clients, while leading Juice Media. “Mike’s experience developing and leading investment activities across campaigns, especially as we focus more and more on Over-the-Top and Connected TV investments, will help keep Juice Media LLC on top of its game,” said TNH chief operating officer Greg Castronuovo.
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| Anne Sophie Hurst, Eric Gonzalez, Maggie Philbin |
San Francisco-based VSC promotes Anne Sophie Hurst, Eric Gonzalez and Maggie Philbin to partner. Hurst has been with the VSC since 2018, most recently serving as head of people and operations. Before VSC, Hurst spent two decades leading teams and clients at digital creative agencies Huge, Prolific Interactive and Fluid. Gonzalez was previously general manager of the agency’s New York office. He is responsible for setting campaign strategies and overseeing the execution of initiatives across the company's growing roster of global clients. Philbin has been with VSC since 2014, most recently serving as a senior vice president. She was previously at Brook Communications and White Book Agency.
Cisco is bringing on Microsoft VP of communications and chief storyteller Steve Clayton as chief communications officer, effective Jan. 5.... IG Global PR, which specializes in the consumer technology, design-build, and AV markets, names Katharine “Kat” Wheeler partner and strategic director... Integer Technologies, a defense technology and software company, hires Paul Frommelt as VP of marketing and communications.
Netflix has hired Instacart’s Dani Dudeck as chief communications officer, effective Jan. 12. She also handled communications at Zynga and MySpace.
Deborah Sierchio, who was at Coyne PR for over two decades, has moved to Krupp, where she is taking on the role of EVP, managing director.
Bastion appoints Jody Sowa as managing director, PR in the US, strengthening the company’s growing presence in Los Angeles and New York... The Davis Companies, a Boston-based real estate developer, appoints Andrea Simpson as EVP of creative, brand and communications... CBIZ, a professional services advisor, appoints Christopher Sikora as VP, investor relations and corporate finance.
Nick Clegg, who was global affairs president at Meta in a seven-year run, has joined London's Hiro Capital investment firm as a general partner.
