On the Move: Bayer Adds Vitola to PR Team

Denise Vitola

Bayer adds Denise Vitola to its communications team as vice president of brand integration, PR, social and influencer for consumer health. Vitola was previously founder and CEO of communications consultancy Vitola Strategies, where she led internal communications and brand PR for Bayer Consumer Health North America. Before that, she was managing director at Makovsky and North America practice director, consumer, at MSLGROUP. In her new role, Vitola will be responsible for leading strategy for integrated brand PR, social media and influencer marketing for all Consumer Health U.S. brands. “Denise has elevated and brought new relevance to Bayer Consumer Health North America’s largest brands,” said Beth Roden, SVP and head of communications – Bayer U.S. and head of communications, Consumer Health North America.

Michael Lyons

Two Nil Holdings, a global marketing services network focused on servicing direct-to-consumer brands, appoints Michael Lyons as chief investment officer, as well as managing director of Juice Media, the network’s investment arm. Lyons previously worked at Casual Precision, where he partnered with Two Nil to activate clients across OTT/CTV opportunities. Before that, he co-founded Bliss Point Media and also led TV and streaming sales efforts for companies such as AOL, Adapt.tv and A&E Networks. In his new role, Lyons will oversee all activation and investment efforts for TNH’s clients, while leading Juice Media. “Mike’s experience developing and leading investment activities across campaigns, especially as we focus more and more on Over-the-Top and Connected TV investments, will help keep Juice Media LLC on top of its game,” said TNH chief operating officer Greg Castronuovo.

Anne Sophie Hurst, Eric Gonzalez, Maggie Philbin

San Francisco-based VSC promotes Anne Sophie Hurst, Eric Gonzalez and Maggie Philbin to partner. Hurst has been with the VSC since 2018, most recently serving as head of people and operations. Before VSC, Hurst spent two decades leading teams and clients at digital creative agencies Huge, Prolific Interactive and Fluid. Gonzalez was previously general manager of the agency’s New York office. He is responsible for setting campaign strategies and overseeing the execution of initiatives across the company's growing roster of global clients. Philbin has been with VSC since 2014, most recently serving as a senior vice president. She was previously at Brook Communications and White Book Agency.