Deutsch NY appoints Nicole Souza as chief marketing officer, a new position at the agency, effective Sept. 7. Souza comes to Deutsch from The Integer Group/TBWA, where she most recently served as executive vice president, growth & marketing. Before that, she was senior vp, US business development director at UM Worldwide; business director at JWT; and worked in account management at M&C Saatchi London, McCann, Amazon Advertising and MullenLowe. She will report to Matt Baker, who was promoted to president of Deutsch in July.
BAE Systems names Roela Santos VP of communications in its intelligence and security sector. Santos comes to BAE from SAIC, where she served as chief communications and marketing officer. She was previously chief communications officer at Engility, which was acquired by SAIC in 2019, and has also been global communications director for cybersecurity and special missions at Raytheon. In her new position, Santos will oversee all of the I&S sector’s communications activities, including internal communications, external communications, media relations, digital engagement, crisis communications, marketing and community investment. “Roela’s deep leadership and communication experience in our market will strengthen the I&S sector as we continue to deliver for our customers and grow the business,” said sector president Al Whitmore.
Abernathy MacGregor promotes Eric Bonach, Heidi Crowe, Sheila Ennis, Blair Hennessy, Kendell Moore and Nazan Riahei to managing director. Bonach, Crowe, Hennessy and Moore are based in the agency’s New York office, with Ennis working out of San Francisco and Riahei based in Los Angeles. “Each of our new managing directors exemplifies our commitment to providing innovative, data-driven and tailored communications advice to help clients navigate times of unprecedented change,” said Abernathy MacGregor CEO Tom Johnson. “This group also underscores the broad range of expertise within our firm, with our senior managers offering backgrounds that include former lawyers, bankers, in-house executives and, of course, homegrown talent.”