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| Nicole Souza |
Deutsch NY appoints Nicole Souza as chief marketing officer, a new position at the agency, effective Sept. 7. Souza comes to Deutsch from The Integer Group/TBWA, where she most recently served as executive vice president, growth & marketing. Before that, she was senior vp, US business development director at UM Worldwide; business director at JWT; and worked in account management at M&C Saatchi London, McCann, Amazon Advertising and MullenLowe. She will report to Matt Baker, who was promoted to president of Deutsch in July.
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| Roela Santos |
BAE Systems names Roela Santos VP of communications in its intelligence and security sector. Santos comes to BAE from SAIC, where she served as chief communications and marketing officer. She was previously chief communications officer at Engility, which was acquired by SAIC in 2019, and has also been global communications director for cybersecurity and special missions at Raytheon. In her new position, Santos will oversee all of the I&S sector’s communications activities, including internal communications, external communications, media relations, digital engagement, crisis communications, marketing and community investment. “Roela’s deep leadership and communication experience in our market will strengthen the I&S sector as we continue to deliver for our customers and grow the business,” said sector president Al Whitmore.
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Abernathy MacGregor promotes Eric Bonach, Heidi Crowe, Sheila Ennis, Blair Hennessy, Kendell Moore and Nazan Riahei to managing director. Bonach, Crowe, Hennessy and Moore are based in the agency’s New York office, with Ennis working out of San Francisco and Riahei based in Los Angeles. “Each of our new managing directors exemplifies our commitment to providing innovative, data-driven and tailored communications advice to help clients navigate times of unprecedented change,” said Abernathy MacGregor CEO Tom Johnson. “This group also underscores the broad range of expertise within our firm, with our senior managers offering backgrounds that include former lawyers, bankers, in-house executives and, of course, homegrown talent.”




Sphere Entertainment Co., an entertainment holding company that owns the Sphere event venue in Nevada and New York-based regional sports network chain MSG Networks, names Karen Laureano-Rikardsen global head of corporate marketing and communications....Fender Musical Instruments Corporation appoints Christina Stejskal as chief communications officer, a new position at the company....Herringbone, a digital marketing platform backed by Trinity Hunt Partners, names Dan Hinckley head of AI.
DGA Group has added Hilton alum Jonas Neihardt as a senior advisor to bolster its hospitality, travel and tourism offering.
Ed Harnaga, who most recently served as SVP, chief marketing and communications officer at Pfizer, joins Vantage Data Centers, which provides hyperscale data center campuses, in the chief marketing and communications officer spot.
Lucas Public Affairs, a Sacramento-based firm, adds Sallie Poggi, who has worked at both FleishmanHillard and APCO, as a VP. Most recently, Poggi was chief communications officer at the University of the Pacific... Allied Universal, a security and facility services company, brings on Melissa Butler as VP of communications. She was at Burson... Talk Shop Media, a firm that operates in Canada and the U.S., specializing in PR, corporate communications and social media, promotes Stuart Martin to managing director of its U.S West Coast operations.
The Estée Lauder Companies names Madeleine Boyd SVP, global brand communications. Most recently, she served as global SVP, beauty & wellness at Together Group... Cohen & Steers, a global investment manager specializing in real assets and alternative income, names Erik Schneberger as EVP, chief marketing officer... CooperVision, a contact lens company, brings on former Bayer VP Brenda Raphael as VO of marketing, Americas.



