MetLife has named Michael Roberts executive VP and chief marketing officer, effective Nov. 2.
Roberts joins MetLife from The Vanguard Group, where he has served as CMO for its retail investor group, a direct-to-consumer business with more than $2 trillion in assets under management.
He was previously CMO and digital strategy officer for Bank of America’s merchant services business, as well as senior vice president, marketing at TIAA-CREF.
At MetLife, Roberts will lead global brand and marketing with responsibility for designing marketing solutions to help the company build customer relationships and successfully execute its strategy.
He succeeds Esther Lee, who retired at the end of June.