Dana Steiner, who was Larry King’s publicist, is joining Clarity as VP, media and entertainment, working out of the agency’s Los Angeles office.
Steiner also handled the launch of Ora TV, the digital entertainment network and production company that was started up by King and Mexican billionaire Carlos Slim.
She previously held positions at PMK*BNC, Rogers & Cowan and Metro Public Relations, working with such clients as YouTube, NBCU/Comcast and FOX.
At Clarity, Steiner will oversee the agency’s media and entertainment practice, focusing on leading and expanding its work with digital media, entertainment, streaming content, production and tech clients.
“Dana’s experience fuses entertainment and tech, making her the perfect person to help us grow our presence in this burgeoning field,” said Clarity president, North America Jon Meakin.